Email has been down in my company since yesterday at 4 PM…and wow what a revolution it has caused in my office (including with me). Funny, earlier today, I was speaking to 2 new entry level employees and they were amazed – Shocked when I explained that when I was in college, no one used email.

I remember superlong email addresses and maybe once every week going to check email for a few minutes… now, nearly my whole business and entire industries are dependent on email…. Certainly no epiphany… but what was the PR business like in the days before instant communications ?

… but what is the next invention which we live without and our kids will be amazed we don’t use?

Ronn Torossian

5W PR

RONN TOROSSIAN NAMED TO ADVERTISING AGE 2006 “40 UNDER 40″
- Only PR Agency Executive To Achieve Such Honor –

NEW YORK, NY August 7, 2006 – Advertising Age, one of the leading marketing and advertising publications in the U.S. announced today their “40 under Forty” list. Ronn Torossian, President & CEO of 5W Public Relations appeared on the list.

The publication cited: “a group of young dynamos who are making their mark now, and are destined to dominate the marketing scene for years.”

Highlights from the AdAge piece include: “5W Public Relations President-CEO Ronn Torossian makes it quite clear that he has little use for the rest of the PR business. The 31-year-old describes his big agency competitors as “brain-dead” and “antiquated.” “Ronn is a rare combination of a conceptualizer and a doer” says Raphael Benaroya, chairman and president-CEO of United Retail Group, which includes the Avenue women’s apparel chain. “He’s smart and he’s tireless. He moves with an almost military intensity.”

“As a PR Agency being selected to an Advertising Industry list shows the shift in how CMO’s are thinking about their PR agencies,” said Ronn Torossian, President & CEO of 5W. “With the fractioning of mainstream media, the PR industry is making up a larger role in how brands are seen by consumers, gaining them powerful visibility at a time when they can no longer be reliant on media buys. Our aggressive attitude in terms of putting our clients front and center in the press is why we will be the fastest growing PR firm in the U.S. yet again in 2006 marking the 3rd year that we’ll receive this honor. ”

Ronn Torossian

5W PR