I am especially proud that we are deeply involved with one of the most important historical events of the decade, handling all media for the Groundbreaking Ceremony on the National Mall in Washington DC for the Martin Luther King, Jr. Memorial Project Foundation on November 13, 2006.
Distinguished guests and speakers (of whom we are working with for media and film crews) include the President of the United States, former President Clinton, Oprah Winfrey, Dr. Maya Angelou, Senator Obama, Andy Young, Jack Valenti, Diane Sawyer, Bebe Winans, Tommy Hilfiger, Russell Simmons – among many others named individuals, truly there are too many to list. We are also handling the Gala Foundation Dream Dinner the night of the event with Gladys Knight and dozens of major corporate donors including GM, Toyota, Wal-Mart, PepsiCo and many more who have collectively raised over $65 MM of $100 MM needed to complete the project. 5W also secured performances from Ashanti and Brian McKnight, as well as the host of the evening, our own Nick Cannon.
The Los Angeles office is handling the account for the MLK Memorial Foundation — and working on the media and VIP coordination that includes every major network and media outlet pre-event, on site and post. There will be nearly 200 media in attendance the day of the event, which begins for the 5W team at 2:30 AM assigning crews prior to 5:00 AM, and into the evening for the Gala.
Martin Luther King, Jr. is the only non-President awarded a 4 acre Memorial plot on the National Mall and this is a prestigious honor for the agency to be selected to handle the media and honorable VIPs. We hope you will have a moment to tune in on Monday morning (to pretty much all major networks, but suggest CNN or GMA) even for just a moment to check out this incredible event.
Congrats to the team who is working on this event, they have been a gleaming example of 5W at its finest. Its really a proud moment for me as the owner of 5W Public Relations.
Ronn Torossian
5W PR
