YOUR REPLY IS APPRECIATED
So… today’s a day to vent:
3 weeks ago to the day we received a call from a Fortune 1000 company who claimed an IMMEDIATE need for a new NYC PR firm…. They were in town that day and had to meet with us before 4 PM. They had researched us and thought we may be a fit. They had just fired their latest PR agency and needed someone now.
We scrambled, prepared and eagerly awaited the meeting. Long story short, the nearly 2 hour meeting ended with a request for a detailed proposal which “they would love to see ASAP”… so we worked all weekend and got a proposal to them Sunday night… and an email back on Monday that they’d get back to us shortly and thanks.
We spent a total of nearly 100 staff hours preparing this document proposal… and now 3 weeks later after multiple calls and emails, we still aren’t getting a reply… Does that sound fair ?
One of the best and worst things about the Public Relations field is the quickness of winning new clients – Unlike the advertising industry which has 3-12 month RFP and long decision processes, we often win clients in the course of 2 meetings or a few weeks… but it’s frustrating when we spend a lot of time and don’t get the decency of a reply.
…. Onward and Upward….at least for this NYC PR Agency….
Ronn Torossian
5W PR
