Spent the last 24 hours with Dennis Rodman who I really consider to be a marketing genius…. Someone who has come up with irreverent ways to fascinate the media for years, and the rare athlete who transcends sports (How many athletes 10 years retired are remembered by individuals and non sports fans?)

Without getting into details, as a person I find him to be very different from people’s perceptions of him.. and found him to be the rare celebrity I thought was a decent person. Very impressive… and a real marketing genius…always provides me with marketing tips for consumer brands… and gave me some we will use…

(I’d put him in the league of Donald Trump, P. Diddy and Richard Branson in terms of personal branding)…. Really impressive and the personification of not judging a book by its cover…

Ronn Torossian
5W PR

As a small business owner, it’s difficult to like politicians or governments of any sort as they seem to impede business progress rather than encourage it.

Today’s pet peeve is no mail service – How, after a long weekend can mail not be delivered ?

Bills to pay, invoices waiting on, client deliverables expected… but no mail because a President died ? As important as that may be (and it is), how is there any correlation between showing homage to a President and mail not being delivered ?

I fail to make the connection… and find it frankly absurd. Business can’t stop functioning because a President died.

Ronn Torossian
5WPR