WHAT DO WE DO WITH THE HITS ONCE THEY COME OUT?
Many people ask us “What Do We Do With The Hits Once They Come Out”:
Its been said that: “Articles are often more valuable after they are published than when they were first published.”
Recommendations: Use & Utilize a PR book. Select an attractive three-ring binder and place the company name and logo on the cover. Insert every products marketing article and include a copy of the magazine cover in which the article appeared. Place it on the CEO’s desk for important visitors to view. Also make duplicates for other C-level executives and sales managers. Visitors can see the book immediately and be impressed.
Frame reprints and line your walls to impress visitors - Post articles on company Intranet to boost employee morale.
Courtesy of Odwyers (www.odwyerspr.com), 25 ways for increasing the value of articles:
1. Create a publicity book articles that can be shown to editors, prospects, clients, or investors
2. Frame feature articles and display them prominently in your reception area
3. Mail copies to past and present customers
4. Include articles in your salesperson’s presentation book
5. Include articles as part of direct mail pieces.
6. Use articles to handle sales objections
7. Send articles to existing dealer and manufacturer’s rep networks
8. Send articles to potential dealer and manufacturer’s rep networks
9. Make a prominent display of your articles in your trade show booth
10. Use the articles to establish credibility among your telemarketers
11. Many publications present awards for best products in various categories
12. Use the fact that you had articles written about your products in display ads
13. Use published articles to open doors when key prospects will not see you
14. Send articles to your banker and to key vendors
15. User articles to lure key staff away from your competitions
16. Send articles to your best customers
17. Use articles to send to your opinion leaders
18. User articles to get people who want to buy your company to pay your price
19. Use articles to get other companies to affiliate with you
20. Send articles to public officials in your area
21. Send articles of authors of books on subjects relating to your industry
22. Display your published articles on your website
23. Use your articles to get more articles published in other publications
24. Use your articles to stimulate word-of mouth
25. Place articles on appropriate public bulletin boards in your industry
And my own final tip – HIRE 5W PR !
