1. I spent the better part of this Memorial Day working. Most of the day included sending targeted email pitches and client ideas to media and pitching breaking stories to news assignment desks. Why don’t more PR people work holidays? Holiday or not, papers still get published the next day and TV stories still air. [...]
This is an academic study conducted by Jerry Swerling, Professor and Director of PR at the USC.
* In 2007, PR budgets increased on average by 7%
* Organizations remain reluctant or unable to [...]
Today’s New York Times had an interesting article which my staff discussed at length in an AM meeting. The article by David Brooks spoke about today’s geeks. While I am not, and have never been a geek, I found it to be thought provoking reading… and reminded me of an interesting speech which
This morning I was forwarded a brilliant article by a colleague regarding Zappos, the internet-based shoe company. I found it simply inspiring. Here’s the amazing concept: Zappos, famous for outrageously great customer service, trains their CSRs (customer service reps) for a week and then offers the representatives $1,000 to quit. What does this process [...]
I have just returned from a 3 day trip to the Dominican Republic, arriving 24 hours before the national Presidential election, and staying until the day after the election. Being a student of the media, and having an obsession with international politics, I felt the need to consume all media I could on the vote [...]