1. I spent the better part of this Memorial Day working. Most of the day included sending targeted email pitches and client ideas to media and pitching breaking stories to news assignment desks. Why don’t more PR people work holidays? Holiday or not, papers still get published the next day and TV stories still air. The media business is 24/7.
This is an academic study conducted by Jerry Swerling, Professor and Director of PR at the USC.
* In 2007, PR budgets increased on average by 7%
* Organizations remain reluctant or unable to allocate adequate resources to PR evaluation,
Today’s New York Times had an interesting article which my staff discussed at length in an AM meeting. The article by David Brooks spoke about today’s geeks. While I am not, and have never been a geek, I found it to be thought provoking reading… and reminded me of an interesting speech which Bill Gates gave years ago I have read about… which talked about how feel-good, and politically correct teachings, created a generation of kids with no concept of reality, and how … READ MORE »
I have just returned from a 3 day trip to the Dominican Republic, arriving 24 hours before the national Presidential election, and staying until the day after the election. Being a student of the media, and having an obsession with international politics, I felt the need to consume all media I could on the vote (the amount I could understand in English), visit the candidates campaign headquarters in Santo Domingo (being a PR pro, I talked my way in), and study campaign paraphernalia.
2 observations from walking around my neighborhood today:
– Was very impressed with the brand experience at the Samsung store in Columbus Circle. A large retail space, really dedicated to the brand experience of Samsung. Comfortable couches throughout the store – 1 area had folks watching the NBA playoffs, another had a James Bond movie showing, and yet another section of the store had teenage kids playing video games. Stores pay huge rent, it’s a warm welcoming environment and I am sure results in increased … READ MORE »
Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.