MARKETING AND PR AS THEATER
I came across a great quote today while doing some reading: “Marketing after all is really theater. It’s like staging a performance. The way to motivate people is to get them interested in your product, to entertain them, and to turn your product into an incredibly interesting event,” said John Sculley, former president of Pepsi and former CEO of Apple.
It’s a very insightful quote for many reasons. Truth be told, although very few brands allocate the sorts of budgets that Sculley had access to, marketing is theater in many ways. As we come up with pitches, guerilla marketing events, and other tactics for all kinds of companies, we realize if we can elicit laughter or positive emotions from reporters or consumers, we are more likely to get coverage — positive coverage.
Ronn Torossian
5WPR
August 29th, 2008 at 4:28 pm
Marketing and PR are theater – that is a fact. I do a radio show, and if you think about it, radio is theater of the mind. My job is to paint a picture of what I am talking about, and to make sure my listeners are getting a vision of what my guests are saying. I only look good on the radio when my guests look good. If people cannot understand or visualize what is being presented, they gain nothing from my show / my performance that day.
The same applies to books and articles I write. Authors need to create imagery. PR is the same. When you say your goal is to create a positive image, it is important to remember that people visualize images, thus the definition of that word.
Fred Taub
President,
Boycott Watch
http://www.BoycottWatch.com
September 17th, 2008 at 10:41 am
thanks to the post - try to visit you again