http://ronntorossian.com/2008/09/public-relations-media/ Ronn Torossian, CEO of 5WPR shares his visions on PR in the 21st century. Media, PR and Entrepreneurship Wed, 07 Jan 2009 14:02:57 +0000 http://wordpress.org/?v=2.6.1 http://ronntorossian.com/2008/09/public-relations-media/#comment-324 David Saranga Thu, 04 Sep 2008 15:03:20 +0000 http://ronntorossian.com/?p=192#comment-324 Talking of bias in the media - another important factor is the fact that every media outlet has a tendency to reflect ideas that its readers have. A 'liberal' newspaper, knowing the approach of its readers, will tend to reflect 'liberal' ideas in covering events. A 'conservative' network, from the same reasons, would prefer to invite more 'hawkish' commentators. We should think about ourselves as news consumers - we enjoy reading an article which is in line with our political views. As you said, Ron, it "sells more magazines, attracts more viewers, and keeps online visitors coming back for more." Talking of bias in the media - another important factor is the fact that every media outlet has a tendency to reflect ideas that its readers have.
A ‘liberal’ newspaper, knowing the approach of its readers, will tend to reflect ‘liberal’ ideas in covering events. A ‘conservative’ network, from the same reasons, would prefer to invite more ‘hawkish’ commentators.
We should think about ourselves as news consumers - we enjoy reading an article which is in line with our political views.
As you said, Ron, it “sells more magazines, attracts more viewers, and keeps online visitors coming back for more.”

]]>