Read today that Joe the Plumber had hired a public relations agency to assist him in getting a record deal? Anyone out there join me in wondering how his 15 seconds of fame translates to people wanting to buy records?

Separately, there’s no doubt the economy is very tough, and while President Bush, both of the Presidential candidates and the brightest financial minds in the world are focused on trying to solve the world’s financial crisis, I believe entrepreneurs and small business owners shouldn’t get sidetracked by that. 

What I have promised to myself, and my employees is: I will work harder than ever before and be more focused to client needs than ever before.  The pledge I believe business owners can make is to simply be hurt a little less than their competitors. 

It’s refusing to lose.

Ronn Torossian

5WPR

This entry was posted on Thursday, October 30th, 2008 at 5:11 pm and is filed under CRISIS, GOVERNMENT, MEDIA, PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.