THE WEEK, MEDIA & PR
I have recently been reading The Week, a publication put out by Felix Dennis of Dennis Publishing (who also publishes Maxim). The magazine’s simple motto is: “All you need to know about everything that matters.”
The weekly mag provides a review/roundup of the top stories from magazines and newspapers all over the world. That’s a great summary of the news and helps one to better understand how the media is covering stories, which allows PR folks like me to come up with better pitches – I came up with a bunch while reading it.
You can’t read enough if you work in PR, or are an entrepreneur.
Ronn Torossian
5WPR
October 21st, 2008 at 12:45 am
I’ve seen The Week, and I agree with you. My Google Reader works well for keeping abreast of media trends in coverage. But Filtr, a new social media tool (well, almost new) rocks!
You ca find my little entry about it at http://www.yourprguy.com.
October 21st, 2008 at 5:06 pm
You’d be horrified by the number of publicists who never bother to even read the magazines they pitch, let alone something like your suggesting here. It is baffling!
Thanks for the tip,
Anne
November 24th, 2008 at 7:07 am
Hello I like your post “THE WEEK, MEDIA & PR” so well that I like to ask you whether I should translate into German and linking back. Answer welcome. Greetings Schlauchboot