Given the carnage affecting the media industry, it has become even harder to pitch and secure stories.  As such, we have advised many of our clients to write op-eds.  If they are well written, they can be an excellent opportunity to secure positive, lengthy media coverage.  The same goes for high profile blogs: its easy for media to insert, and its essentially do-it-yourself journalism.

Op-eds are a great way to get an opinion or position into the media.  The following link I came across today may be helpful in this arena: The Op-Ed Project

Ronn Torossian

5WPR

Times such as these are no time for ego.  This is something every small business owner and every employee must realize.  It’s a time for everyone to pitch in, and “play hurt.”  Get the job done.  Work extra hard and get it done.

Work hard and then work harder.

Ronn Torossian

5WPR

Yesterday’s post by Matt Eventoff had some tips learned from the mistakes of Rick Wagoner, recently ousted Chief Executive Officer of General Motors I thought worthy of sharing, including:

Lesson #1 -  Fly Commercial – …everything you do sends a message…

Lesson #2 – Know your subject  – If you are presenting on a subject,  you MUST be able to answer basic questions…

Lesson #3 – If you say a lot of different things, you say nothing  – If you are making a request, you must have a central message…

Lesson #4 – Tone and Body Language Matter

Lesson #5 – Practice. Practice. Practice

All PR agencies, PR firms, and communicators need to understand the importance of messaging and preparation.

Ronn Torossian

5WPR