Archive for September, 2009

TRUST IN AN A.D.D. GENERATION

Tuesday, September 8th, 2009

I remember as a kid watching Ferris Bueller’s Day Off, a movie about a High School wise guy who cuts school and gets into various teenage adventures around Chicago. A central issue in the movie was trust – between parents and their kids and schools and its students. Clearly in today’s A.D.D. generation, such a thing could never happen as the new media world now allows everyone to serve as “citizen journalists.” Videos and messages, via YouTube and Twitter, would be everywhere before anyone could feign illness at home.

This post came to me after a few simple weekend observations:

Dining alone at a mid-tier Japanese restaurant on a leisurely Sunday afternoon, the woman next to me was served the wrong order twice. She told the servers that she planned to post to the Internet how bad the restaurant was and relay this experience to everyone she knows.  While she was telling the truth, what’s to stop others from spreading lies?

A couple was in line behind me at an amusement park joking about a friend who was fired because someone else posted inappropriate pictures of him smoking marijuana to the Internet on a day he was supposed to be working.  People can “tag” photos without permission.

A close friend is firing an employee today because he discovered the employee twitters and blogs every hour while at work and on his payroll. His reasoning: “Why am I paying someone to twitter instead of work for me?”

Many questions still remain and I believe they will continue to evolve along side these changing forms of communication.

Amazingly, by 10 AM Tuesday post Labor Day we have eight new business leads, all of which have materialized since close of business Friday. While I am far from optimistic that the economy is close to recovery, there has definitely been a slight uptick in people’s interests in marketing and PR programs.

Post-Labor Day, summer is really gone in NYC – Musings from a PR Agency.

Ronn Torossian

5WPR

Share

PUBLIC RELATIONS AND GOSSIP

Thursday, September 3rd, 2009

Five tips to be a good gossip:

-Always speak positively (Business is great; my relationship is great, etc.)

-Put yourself at the center of positive news

-Become the center of networking, both personally and professionally. Whether it’s forwarding on a great note or helping to organize an event, make gossip work for you so you are seen as a “connecter” or cultural epicenter

-When spreading the word about something, know how to play the old game of “telephone tag” – Know how to get a message (to your boss, boyfriend, etc.) across indirectly, which ultimately makes them “get the message”

-Be relevant, well-read and “cared about.” Speak about interesting topics that make people want to hear your thoughts.

Ronn Torossian

5WPR

Share
Previous Posts
ANGELINA JOLIE BRAND – WILL SHE CHANGE HER NAME TO ANGELINA PITT? PR AGENCY CEO RONN TOROSSIAN PRESENTS INTERESTING READING In Public Relations, As In So Much Else: Money Matters CELEBRITY PUBLICITY & DIGITAL MEDIA & CRISIS PUBLIC RELATIONS RONN TOROSSIAN: NFL MARKETING MOCK DRAFT CRISIS PR & BRAND GOLDMAN SACHS: INSIDER TRADING & GREG SMITH Top 10 Living Communicators Who Influence Change 10 PUBLIC RELATIONS TIPS FOR SUCCESS FROM RONN TOROSSIAN OF 5WPR PR AGENCY TRUST SURVEY & CRISIS PR AGENCY IN NEED RUNNING A SUCCESSFUL EVENT: MARK BIRNBAUM OF EMM GROUP PR AGENCY: FAIR & BALANCED ?…CRISIS PR: TWO COURTS MEDIA AND PR QUOTES: ZE’EV JABOTINSKY, MICHAEL WOLFF & MALCOLM X CRISIS PR AGENCY, MIKE WALLACE AND PR JOBS Pr Firms: Content Creation CRISIS PUBLIC RELATIONS, SCANDAL & APPEARANCE CRISIS PUBLIC RELATIONS: HARD-HITTING IS SOMETIMES THE WAY TO GO The 24/7 Rolling Press Conference Watch Your Language: Tourneau Vs. Wempe CRISIS PUBLIC RELATIONS: SANTORUM BRAND ONLINE & THE REALITY OF NYC REAL ESTATE IN THE MEDIA AUDEMARS PIGUET PUBLIC RELATIONS: THE SECRET LANGUAGE OF LUXURY AUDEMARS PIGUET: AKIN TO LEGENDS – PR & MARKETING WIN (Part 1 of 2) SACHA BARON COHEN PUBLIC RELATIONS GENIUS FROM DONALD TRUMP TO MARK SCHULHOF, MARK BIRNBAUM TO JEREMY LIN CONNECT WITH RONN TOROSSIAN PUBLIC RELATIONS: BE SMART & YOUNG AT HEART