Kudos to the public relations team at Apple for doing things their way. I read this article over the weekend, which discusses how Apple has closely guarded their message and brand, refusing to open up to the media.

I admire them for playing by their own rules and refusing to succumb to the pressure of outside sources.  Clearly, they realize that the media isn’t always a friend and can easily spin information negatively to create a titillating story that will sell.  Kudos yet again Apple!

Ronn Torossian

5WPR

This article ran in The New York Times over the weekend. It speaks about the MLB rookie camp, which brings together professional baseball’s brightest prospects for three days to prepare them for “life under the lights.” It is a must-read for all CEO’s and company leaders as there is also much non professional athletes can learn from this article – Success requires change and attention.

In today’s tech driven society, any speech or even off-handed discussion can be captured by a camera phone, or recording device, posted online, and then instantly registered on the Public Relations machine known as Google. These simple sound bites that may not have been intended for public viewing can easily be misinterpreted and distributed online where they will live for many years.

Among the lessons to be learned from this article — leaders across the board should be well-trained and prepared to speak publicly.  As a general rule, always ask if you are being recorded when making a public speech, and remember, in the world of PR, people who are paranoid will survive far longer.

Ronn Torossian

5WPR