Ze’ev Jabotinsky, a great Jewish leader had the following great quote: “A newspaper is a grand thing,” Jabotinsky wrote in 1932. “There is no labor of higher worth than that of the journalist, whether he writes instructional articles or reports on a robbery that took place yesterday in the slums. Like the function of the blood circulating through the body, or like the function of commerce in the international market, so is the function of journalism in the realm of the spirit…Who … READ MORE »
Thoroughly enjoyed Julia Hood’s recent post in PR Week, “Content and the convening power of PR”, where Hood rightfully argues that “This is the perfect environment for PR, the organization’s natural conveners, to influence outcomes. Even as other organizational areas might take the lead on certain areas of content strategy, PR has the perfect opportunity to be the convener, to bring disparate functions together to maximize the value and assess the risk, of new content campaigns. With their journalistic DNA, communicators … READ MORE »
We work extensively as a crisis PR agency, and sometimes we need to be aggressive, and hard-hitting. This just released press-release is a “WOW” classic.
From Laura Nelson, Sr. VP Corporate Communications, Current TV
Current terminated Keith Olbermann last Thursday for serial, material breaches of his contract, including the failure to show up at work, sabotaging the network and attacking Current and its executives.
As the old adage says: “When the law is on your side, you argue the law. When the … READ MORE »
This is a book excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian, and is available at:
The 24/7 Rolling Press Conference
Times have changed drastically. When people ask me what my next few days will look like, I often ask them if they know what the top headline in the newspapers or the most popular Google search result will be tomorrow or next week. Since they can’t predict
either, I can’t tell … READ MORE »
“PR is a mix of journalism,
psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.