Random thoughts wanted to share:

  • Yet again this week, a major independent PR firm sold out to a major much larger company, and the field of independent, privately owned Public Relations companies continues to get smaller.  For us at 5WPR it is great news as we work for ourselves and our clients – and worry about our clients’ best interests rather than outside shareholders.   This week, Blue Rubicon announced that they sold a ‘significant’ stake to private equity firm LDC – and I hope more independent firms keep selling as we keep growing and remain independent.
  • Just finished reading a great new e-book from Google called Winning The Zero Moment Of Truth which discusses in part how companies can win at marketing & communications – and most importantly, sales.  Highly recommended.

Ronn Torossian

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