Interesting article (http://article.wn.com/view/2012/01/13/What_Did_You_Expect_It_Makes_a_Difference/) I came across this weekend on the importance of setting expectations – and how important it is when it comes to managing a relationship.  The answer to this question is something which we at 5WPR, and any PR Agency comes across on a regular basis when pitching new clients.

For better or worse, we tell prospective clients the truth – and don’t overpromise, even if it means we don’t win a clients business. As I have told prospective unrealistic clients, we’d rather you hire us after you have hired another PR firm who overpromises you – and undelivers – and then when you hire us you will know that we are the hardest working agency and overdeliver.

As Business Insider said 5WPR is “one of the U.S.’s busiest, most effective PR shops” and as our founder Ronn Torossian says we aren’t afraid to get our hands dirty “in the media sausage factory”, and are “enormously successful at doing so.”  As Business Insider said “Everything else takes a back seat when clients call 5W.” Its simply about working hard and delivering.

Concur with this great story on PR Daily about PR Agencies to avoid: http://www.prdaily.com/Main/Articles/BEST_OF_2011_5_types_of_PR_agencies_to_avoid_10425.aspx

Ronn Torossian

5WPR

Tags: 5W Public Relations, 5WPR, PR AGENCY, PR Firm, Ronn Torossian

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