I regularly host networking meetings at our midtown NYC PR agency. Not only do I thoroughly enjoy these gatherings, but they also continue to allow me to recognize how fascinating and successful our clients and acquaintances are.  Just yesterday, I hosted 22 CEO’s at the 5WPR offices for a 8 AM breakfast. Attendees included: the managing partner of a distressed real estate hedge fund, a cosmetic dentist, plastic surgeon, CEO of one of the largest kids’ brands in the world, head of a mobile commerce company, and celebrity attorney.

From these meetings, I am able to learn vital insight from fellow leaders about their professional successes and challenges. The next networking event our PR firm will host is on May 26th – we will have a special guest speaker – Lisa Oz, New York Times best-selling author, and wife of notable physician Dr. Mehmet Oz.

One of the most difficult tasks working at a PR agency is to understand many different businesses’.  Its important to keep your eyes open, and always search for more knowledge.  Whenever I travel, I visit the neighborhoods where people shop, and live as I find it’s the best way to study and recognize trends and consumer behavior.  I always ask the local cab driver to be my local city tour guide (and tomorrow am off on a 5-day business trip to Latin America, where I will visit stores, get a feel for the local shops, etc.)

Heard a great quote at networking meeting yesterday, and have adopted it as a new corporate rule at 5WPR: “No skunking.” (spraying negativity).

Ronn Torossian

5WPR

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.