A SECRET IN PITCHING THE MEDIA
Despite the fact that it’s Thanksgiving eve, I am proud to say that until 6 PM my office will be (80%) here today… and I hope at least 50% full on Friday (If I had it my way it’d be a work day). (We used to work all the time… and if I could mandate my office to do so, we would).
Why is that? Newspapers are published on Friday (and Saturday and Sunday)…. 24 hour news stations also run on Friday (and Saturday)…. Believe it or not, this despite the fact that it’s the day after Thanksgiving…
The world (and the news cycle) doesn’t stop simply because offices close… and the news cycle certainly doesn’t. One of the best ways I build media relationships is to pitch media… when no one else does…
… And those manning the news desks on those off days are often the most junior people… who will more often that not rise through the media… giving you a relationship and an in when others may not have one.
People ask if business success is about luck… and I think:
THE MORE HOURS I WORK, THE LUCKIER I BECOME !
Ronn Torossian
