A WINNING ENVIRONMENT AND HOW TO USE IT IN PR
A WINNING ENVIRONMENT AND HOW TO USE IT IN PR
As a self made entrepreneur, one of the biggest concerns I always have (and when I started the business) was how do I find business – How do I interact with people who can help me grow and learn. The key I believe is to put yourself in situations in which you can “win” – Places you can feel comfortable and meet people…
Yesterday for me was a workday which began at 7:30 AM and ended at 3:00AMish… And I saw in small intimate settings 2 billionaires within a 5 hour period.
In between the actual work day and meetings, I went to a private club (to shower and change) and encountered Mark Cuban on a cellphone/Internet at 7ish PM. Later in the evening, went to a private party and saw Ron Burkle. While I admittedly didn’t speak to either (hate cold handshake/introductions), placing yourself in the line of fire is half of the key to winning…
Surrounding yourself with positive environments allows you more of an opportunity to succeed.
I remember a few years ago a reporter from a trade magazine asked me if there were enough clients like our “types” to hire us and I answered “OF COURSE – We can become a $100 Million PR firm with entrepreneurial, aggressive clients.”
Both Cuban and Burkle struck me as very real guys (both were alone/without staff)….and they are both embodiments of the new American business person – Uber successful, don’t play by the rules… real people and hard working individuals.
This boy from the Bronx amazingly came across both in the course of a few hours – Put yourself in the eye of the storm.
Will end with a great quote:
PROFILE: ROGER AILES – AMERICA’S BEST LEADERS
U.S. NEWS AND WORLD REPORT
Ailes: “If you run into people who are negative and always telling you that the cat got run over, and you couldn’t get the car started, and you’ve got a cold, the suits are idiots and life isn’t fair, you know, you need to get away from those people because they will suck you under and hold you down and drown you.”
Ronn Torossian CEO of 5WPR.
Tags: 5W Public Relations, 5WPR, 5WPR CEO, Crisis PR, PR AGENCY, PR Firm, Pubilc Relations, Ronn Torossian
July 24th, 2007 at 2:29 am
Love your quote from Roger Ailes. He is my former boss when I worked at America’s Talking, then owned by NBC, which became MSNBC after a deal with microsoft. He left NBC to start up Fox News Channel, and as you indicated in one of your posts – he found its niche – and his success with the network has been outstanding. If you haven’t read his book, “You Are the Message,” I strongly recommend it. One of my favorite quotes from him is (not given verbatim here) to always be the thermostat and set the temperature instead of being the thermometer responding to it. Whether you heard this quote or not, you are clearly living it. High Five to you and 5WPR for being the thermostat in the PR world! I enjoy reading your comments. Looking forward to the next post!
~Tina