IN PR, YOU ALWAYS STRIVE TO LEARN MORE…
Ronn Torossian spoke this week over lunch to our new crop of 15 summer interns and really enjoyed it – Students from all over the country and I welcomed them and gave them a few pieces of advice:
Absorb everything and understand as much as you can. Ask questions and apply yourself, or you are wasting your time.
Make your mark and realize people are a brand. Stand for something and build relationships with your team.
Try to do different things while here and don’t assume because you enjoy one think that’s the only thing you’ll enjoy.
As I explained, my 1st job after college for nearly a year was delivering pizza because I really didn’t know what I wanted to do… and it took me a while to figure it out… intern programs are a great way to gain real on the job understanding. I also said they should expect to learn more about real life at a leading PR firm in a week at 5WPR than they do in a college in a classroom.
We hire many interns who are part of our internship program and strongly encourage young people to work hard and push and always strive for more and to learn. I always strive to do and learn more.
“PR is a mix of journalism,
psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.