AN AMAZING AMAZING BUSINESS BOOK FOR PR PROFESSIONALS
I just returned from a whirlwind 36 hour trip to Montreal (Wow, do I love that city), where yesterday began with a car pick up at 5 AM, and ended well after midnight with the client.
Anyway, in the meantime and in flight I read one of the most amazing business books I have ever read and can’t begin to think of how soon I look forward to re-reading it: “IT’S NOT THE BIG THAT EAT THE SMALL…IT’S THE FAST THAT EAT THE SLOW” by Jason Jennings and Laurence Haughton.
Perhaps, for me the best business book which has ever been written.
It spoke about a number of different concepts, from making decisions quickly and effectively, to how to manage without ego, and a number of other very wise comments.
A few favorite quotes from the book:
“Show me someone with a five year plan and I will show you someone who has no idea whats going on” (A Quote from a senior Telecom Executive).
(Note: We don’t have a 5 year plan… We speak in terms of 5 hours, 5 days, 5 weeks… perhaps 5 months. How can a PR firm possibly have a realistic 5 year plan ? The world changes way too quickly and in the nature of the PR business, decisions are made very quickly to choose a new agency – 5W PR didn’t even exist 5 years ago, and today it is one of the 20 largest independent firms in the U.S.).
“I don’t skate to where the puck is – I skate to where the puck is going to be” -
Wayne Gretzky (One of the greatest hockey players of all time).
(Note: Think ahead – Understand trends and whats going on. Not making a decision or moving is in fact making a decision. Win or lose, choose.).
Great Great book – get it and share your thoughts…
Ronn Torossian
5WPR
