answer-you-wantYou have worth. You have value. And best of all you have an incredible idea you KNOW is going to be a huge success. Guess what. So does everyone else where you are and doing what you are trying to do.

I don’t write that to discourage you. Just the opposite, in fact. I told you to help your perspective and teach you the first step you need to be successful. You need to consider what the prospect wants. That prospect could be a potential boss, manager, client, or partner. No matter who they are, if they have something you want, you need to offer something they want.

With that foundational principle in mind, consider these 3 ways to achieve your goals and get what you want from other people.

Understand your plan

Every entrepreneur has an idea that they desperately want to call a plan. But every investor or successful entrepreneur understands that their “plan of an idea” is mostly enthusiasm, BS, and smoke and mirrors. If you want to be taken seriously, you need to do the difficult work. Crunching (realistic) numbers and making projections that make sense to more than your ego. But why “understand?” Simple, because you need to be able to easily and succinctly communicate that plan to anyone, anywhere, in 30 seconds or less.

Don’t be stupid

This point is not about taking risks. This is about getting educated. As a professional in whatever field you choose, continuing education is not an option. It’s not a luxury or something you “get to.” It’s something you MUST do. You have to stay current to be relevant, and whatever you think you know now may be obsolete tomorrow. If that happens, you never want to be the last to know. Make banishing ignorance a vital aspect of your day-to-day business protocol.

Get help, you need it

This is not about making an appointment to deal with your personality disorder. This is about having the right people in the right places. And that begins with understanding your strengths and not ignoring your weaknesses. If you are terrible at something, find someone who is amazing at it. Bring them on board (remember point one) and give them an opportunity to be awesome. These partnerships will create little successes that will add up to a reputation of bigger successes and consistency, which can be priceless currency in the business world.

One final thing has to be said: there is never going to be a foolproof way to guarantee you will always get the exact response you are looking for. People have priorities you may honestly not meet. Or they may just be “different.” When that happens, the best response is to take it in stride, make the best impression you can, and … walk away with your head held high. If you are any measure of a success in your career, there will be more than one time a previous “no” calls you back and says they changed their mind. So be careful not to let a “no” become a burned bridge.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

2 COMMENTS

  1. This is a great article Ronn! Garnering the respect and appreciation of others, it’s not an easy thing to do. One must study, research, become expert above even reasonable expectations.

    Simple hard work, even utter goodness and credibility mean nothing unless one can BRAND influence onto a target.

    I learned a lot from this.

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