One of the hardest parts about managing a PR agency is inspiring employees to do their best all of the time, to be uber-focused and motivated.  It’s also about ensuring your mindset is in the right place.  As a father, and a kid at heart, when my child goes to school I want to be sure she’s excited and ready to do her best.  The biggest part of “winning” is being in the right mindset.  As a parent, I need to do my best to focus my child and excite her.  On the first day of school, kids are always excited, but how can one emulate that mindset so every day retains that?

I wish every day at work could be like the “first day of school.”  I work to maintain my focus by listening to music every single day as I walk into the building.  I choose different music depending on my mood and the tasks at hand.

Lately? “Mr. Carter” by Lil Wayne’ and “Put On” by Young Jeezy (a 5WPR client) – both about working hard and being focused.  And always, “I Did it My Way” – the Frank Sinatra or Jay Z version depending on the day – about learning to be comfortable with what you do and learning to live in your own skin.   And frankly, in the spirit of this post and the economy, “My 1st Song” by Jay Z, which for me is also about always being focused and treating every day like it’s the first (or last).

If you can always maintain that level of intensity, there’s no losing.  For me, music is an integral part of getting my head in the right place.  Just like the first day of school – focused.

Ronn Torossian
5W PR

Tags: Entrepreneur, PR AGENCY

This entry was posted on Friday, November 14th, 2008 at 12:20 pm and is filed under MOTIVATION. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.