freelance

Marie recently stepped away from her position at a digital marketing agency in favor of striking out on her own and taking on her own clients. Marie loves working independently, and she’s been slowly putting money away to get her through the initial bumpy period of leaving a full-time job. She’s excited to be out on her own, but part of her is a bit hesitant.

Will she be successful on her own, or will she have to go crawling back to the agency in search of full time work? Marie’s situation is far from unique. The allure of working as a freelancer often outweighs the risks. Working from anywhere, setting your own schedule, having seemingly unlimited earning potential — the benefits add up quickly. But there are also some risks. It’s a challenge, leaving a full-time position (or even a part-time job) with a guaranteed paycheck, benefits, and stability.

As a freelancer, Marie will now be responsible for bringing in her own clients and making her own paycheck happen. Even though she’s a marketing professional, one thing Marie struggles with initially is marketing herself. This is a new endeavor for her! All she knows is how to market her clients. But to “sell” her own skills? Isn’t that narcissistic and self-serving? If Marie wants to be successful and have a healthy roster of her own clients, then the answer to this question is no.

Marketing one’s own services does not automatically point to narcissism and selfishness. There are several ways for Marie to improve her “self-marketing”.

One simple way to start is to build a strong portfolio. Of course, anyone stepping away from a previous job should be sure to obtain any necessary permission as well as remove any private or otherwise sensitive materials from pieces of a portfolio. But showcasing work is a strong way to attract new clients.

Portfolios can either be designed to be emailed as PDF files or printed out to show in an interview. They can also be hosted online as a website, which is often preferable because of the ease of sharing it. But having a strong portfolio is a great way to attract prospective clients. An added benefit of hosting it online is that, with proper SEO techniques, this website’s presence can have a positive effect on directing referrals to Marie without her even having to go out and seek them herself.

Another way that Marie can market herself is by ensuring her LinkedIn profile is strong and up to date. Many professionals hire freelancers off of networking sites such as Linked In. Having a strong presence — posting relevant and/or original content, interacting with other users, etc. — on platforms such as this is another simple way to net some potential leads for new clients.

Working on your own is a challenge, but it’s one that’s worth the effort if you’re only willing to put some in. For Marie, finding ways to market her skills is something that’s a bit foreign to her.

And she isn’t alone!

This is something common that plagues a lot of solopreneurs or freelancers. But with just a bit of effort, this problem can easily be solved and before you know it, you’ll have a strong roster of clients and more work than you know what to do with.

-5WPR CEO Ronn Torossian

Ronn Torossian

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.