AWARDS & PR AGENCIES… AND TIPS FOR BUSINESS SUCCESS
Two separate postings this Monday on some of my weekend reading:
1: As 5WPR continues to achieve success, we have at times second guessed our policy to not enter any of the awards programs offered by the industry (other than rankings awards which simply require us to submit tax forms – fastest growing, INC, etc.). While I do understand arguments about recognizing staff for great work, I have always been concerned about revealing our successful, creative initiatives to competitors. Additionally, these awards are tremendously time consuming and expensive.
We are proud that we have achieved success without having a stand-alone marketing or new business department for 5WPR, so I found this AdAge article about the tremendous cost of these programs quite interesting. This survey further validated my decision to not have 5WPR enter these programs.
2: I also found the Best Life article on one of hip-hop’s greatest entrepreneurs, Jay Z, to be great reading. The “mainstream” business community often doesn’t recognize the positive attributes that the most successful hip-hop entrepreneurs bring to the business community. Jay Z’s business principles outlined here are a must read.
Ronn Torossian


