Must-read article in Business Insider at: http://www.businessinsider.com/why-ge-target-and-credit-suisse-are-creating-content-2012-11 which discusses how brands are increasingly creating their own content – an area which until very recently was owned by traditional media.
In order to succeed today’s brands have to reach their target market many different ways – and its yet another skill which Public Relations pros will need to learn to do their jobs right.
At the end of the day, Public Relations is about telling stories – and if we can use direct ways to tell the stories, then why not create our own content to tell the stories? Its an area getting more attention and which will continue to grow.
Ronn Torossian
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