July 14th, 2008
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BUZZ MARKETING

A bold, aggressive and very smart announcement by a buzz marketing agency was covered in Adage this week.  The agency is betting that its Word-of-Mouth campaigns can outperform competing campaigns for the same client by 20 percent, with a money-back guarantee. Great idea for media coverage, and most likely something which will be very successful for the agency.

While I don’t believe traditional advertising is dead, there’s no doubt the communication landscape has forever changed.  I believe buzz marketing is a very credible option and worth the marketing spend.  As media fragmentation continues to be a trend, word-of-mouth marketing is an increasingly economical and viable way to reach influencers.

Ronn Torossian

5WPR

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This entry was posted on Monday, July 14th, 2008 at 12:00 pm and is filed under PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “BUZZ MARKETING”

  1. Jim Spence Says:
    August 11th, 2008 at 12:24 am

    Sunday I was searching for blogs related to Web Promotion and specifically marketing site travel web and I found your related blog.

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