A bold, aggressive and very smart announcement by a buzz marketing agency was covered in Adage this week.  The agency is betting that its Word-of-Mouth campaigns can outperform competing campaigns for the same client by 20 percent, with a money-back guarantee. Great idea for media coverage, and most likely something which will be very successful for the agency.

While I don’t believe traditional advertising is dead, there’s no doubt the communication landscape has forever changed.  I believe buzz marketing is a very credible option and worth the marketing spend.  As media fragmentation continues to be a trend, word-of-mouth marketing is an increasingly economical and viable way to reach influencers.

Ronn Torossian

5WPR

This entry was posted on Monday, July 14th, 2008 at 12:00 pm and is filed under PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.