July 14th, 2008

BUZZ MARKETING

A bold, aggressive and very smart announcement by a buzz marketing agency was covered in Adage this week.  The agency is betting that its Word-of-Mouth campaigns can outperform competing campaigns for the same client by 20 percent, with a money-back guarantee. Great idea for media coverage, and most likely something which will be very successful for the agency.

While I don’t believe traditional advertising is dead, there’s no doubt the communication landscape has forever changed.  I believe buzz marketing is a very credible option and worth the marketing spend.  As media fragmentation continues to be a trend, word-of-mouth marketing is an increasingly economical and viable way to reach influencers.

Ronn Torossian

5WPR

  • Share/Bookmark

One Response to “BUZZ MARKETING”

  1. Jim Spence Says:

    Sunday I was searching for blogs related to Web Promotion and specifically marketing site travel web and I found your related blog.

Leave a Reply

Previous Posts
GOING GLOBAL BEGINS WITH ATTITUDE AND COMMUNICATIONS PR FIRMS, LAWYERS AND OTHERS: TIME, TIME, TIME PR HELP WANTED – NYC PR AGENCY PUBLIC RELATIONS: GO GO GO! JOB LESSONS LEARNED FROM STEVEN SLATER: HOW TO AVOID EMERGENCY SLIDES WHAT’S NEXT FOR AL GORE – PUBLIC RELATIONS IDEAS HOW TO FOCUS ON READING IN THE UBER-INFORMATION ERA CELEBRITY PR & ENTERTAINMENT PR SEO PR – KYMARO, LEGAL PR AND PR PLASTIC SURGERY. “SLAMMED. IN A PR CRISIS, ACT NOW.” – RONN TOROSSIAN FEATURED IN ENTREPRENEUR MAGAZINE THE APPLE BRAND AND THE PR CRISIS THINK EXPANSIVELY, BUT CELEBRATE MINOR ACHIEVEMENTS: A BUSINESS-LIFE PERSPECTIVE CELEBRITY & ENTERTAINMENT PR THIS WEEKEND TAKE A STEP FURTHER TOWARDS INDEPENDENCE; 4 for the 4th WHAT SMALL BUSINESS OWNERS SHOULD KNOW ABOUT THEIR PR EFFORTS TO THE CLASS OF 2010: BEFORE YOU MAKE YOUR FIRST MISTAKES… PLANT YOUR PR SEEDS TOO; HOW START-UPS CAN MAKE THE MOST OF THE VC RECOVERY SPEED COUNTS: IN SALES, IN PUBLIC RELATIONS…AND ELSEWHERE POSITIVE THINKING AND PUBLIC RELATIONS: 5 SUGGESTIONS & CONCEPTS AVOIDING CRISIS MANAGEMENT – 7 USEFUL TIPS: FROM BLACKWATER TO MAIN STREET TECH TRENDS TO STRENGTHEN PR, MEDIA BOND THE CHALLENGES OF PUBLIC RELATIONS SOCIAL MEDIA RELATION SINNERS OR WINNERS? GAME CHANGE: PLAY TO WIN IN CAMPAIGNS AND PR! MEDIA PITCHING