June 29th, 2007
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CALIFORNIA…AND PUBLIC RELATIONS

I just returned from a very fulfilling and successful California trip – Spent time with clients, visited my employees and office in LA, hosted a successful 5WPR event…. And we organized and produced the 1st ever Pre-BET Awards dinner for the CEO of BET, Debra Lee.

Monday evening we organized in LA, an amazing event horoning the CEO of Black Entertainment Television (BET) the night before the awards…. Attendees included TI, Nelly, LL Cool J, NAS, Chamillionaire, Alicia Keys, Nick Cannon, Robin Thicke and a slew of others. Really a wonderful evening for BET.  We were honored to work for them and organize the event.

Tuesday night attended the BET Awards which was a great time…

And Wednesday we hosted an amazing event at our client “Eat” on Sunset. Clients mingled with journalists and friends of the agency.

An all around great time… but I am happy to be back on the East Coast and back at my NYC PR agency. Time to work (when I travel its all work all the time… but work at my desk and work on the road are two different things)…

Ronn Torossian
5WPR

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