Everyone wants to know the “secret” of business success. Guess what, no matter how many self-help books you see and how many “how to” articles you read, there really is no “secret.” However, there are some behaviors that can...
We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of...
As a brand, Twitter understood something had to be done to stop bad actors from using its platform to sew discord and promote violence. So, the company set some specific boundaries. Then it took the more drastic step of...
This is a common question for businesses and public relations agencies and departments. Unfortunately, there are only a few general rules and the best bet is to test and track press releases for the best times. When might be the...
Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up. Incredibly, it was nine months ago that the world waited with baited breath to find out if Kylie Jenner was indeed pregnant (spoiler: she...
As the media industry continues to shift, the world of Public Relations is moving as well. Digital communication, the nearly universal use of the Internet, and the fast-growing dedication to social media and podcasting as news consumption venues are...
Successful public relations campaigns are not accidents. For consistently successful PR, you need to include these four vital components of public relations messaging success. Know Your Core Message Some call this a “key” message, but, whatever you choose to name it,...
In February 2013, cloud-storage guru and founder of the now defunct MegaUpload Kim Dotcom began dropping hints that his new venture, Mega, was destined to be much more than a successor to MegaUpload. He said that in the coming...
Throughout the past month, the executives at 5W have repeatedly been approached by the media for our opinions on the major missteps made by a variety of widely recognized brands.  Here’s a quick debriefing on the latest big brand...
The biggest success in the world of streaming entertainment is now poised to expand even further. Netflix, the world’s largest subscription service, will soon be offering its programming in six European nations, including Germany and France. The company established...

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