Public relations is as much a science as it is an art. If you are looking to get consistent media attention, here are five tips you need to know.
First, stop sending press releases, and start using an elevator pitch....
More American commuters are choosing to bike to work these days. Though 90 percent of commuters still drive or ride commuter rail to work, the percentage of those choosing to pedal into the office has risen 60 percent in...
The CEO of 5WPR Ronn Torossian wants to ask you; can this revolutionary idea disturb the $55 billion dollar cosmetics industry and Beauty Public Relations as we know it? Grace Choi, a graduate of Harvard Business School, thought of...
Memorial Day is a holiday dedicated to the remembrance of the sacrifice that members of the armed forces make for the well-being of their country. While the purpose of a business is to make money for their owners, remembering...
Each year, the highlight of the Cannes Film Festival is not the viewing of the films, or the starlets in their magnificent gowns, or even the endless gossip. It’s the charitable event that raised more than $35 million for...
You wanted that job. You felt you were the best candidate for that Public Relations Job. You had all the qualifications, and you were willing to work for what they were offering. Enthusiastically willing, when it came down to...
It’s a major international event that stops entire economies for days, if not weeks, on end. The World Cup is coming to Brazil this summer, and the entire world is watching… except, perhaps, Brazil. Ronn Torossian reveals why Brazil...
The biggest success in the world of streaming entertainment is now poised to expand even further. Netflix, the world’s largest subscription service, will soon be offering its programming in six European nations, including Germany and France. The company established...
Walt Disney world is tearing down another classic attraction and replacing it with a fancy new one for a new generation. Which story will they be telling? Well, if you guessed “Frozen,” you’re getting very warm. Ronn Torossian has...
There’s no doubt that technology is both the blessing and the curse of modern life – and modern consumer PR. Ronn Torossian says the latest brand to learn this lesson the hard way is Home Depot. The home improvement...
