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Book excerpt from PR book by Ronn Torossian of 5WPR

On October 29, 2012

Book excerpt from PR book by Ronn Torossian of 5WPR  “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”.   Don’t Toy Around—Hit Back   Every year between Thanksgiving and Christmas, the biggest gift-buying period for consumer companies, “safety reports” on toys are issued. Sometimes it’s blogs or consumer newsletters that list 20 (or [...]

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Ronn Torossian BornFree Public Relations Book Excerpt (Part 2)

On October 25, 2012

Part 1 ran yesterday at: http://ronntorossian.com/pr-agency-for-kids-products-book-excerpt This is part 2 of a book excerpt from “For Immediate Release: Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations” by Ronn Torossian of 5WPR. The corporate headquarters of BornFree received piles of letters from various competitors asking it to stop its efforts promoting the dangers [...]

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PR Agency for Kids Products: (Book Excerpt)

On October 24, 2012

This is a book excerpt from “For Immediate Release: Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations” by Ronn Torossian of 5WPR. Part 1 of 2: We launched a PR campaign for baby products company Born- Free to educate consumers, with the help of medical experts, about the potential harm to babies [...]

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Celebrity Product Placement Done Right – Ronn Torossian Book Excerpt

On August 28, 2012

This is a book excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian Daymond John-Aurum, CEO and founder of the legendary clothing company FUBU (For Us By Us—now called FB Legacy), is a legend within the urban fashion and youth designer arena. “It’s part of [...]

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Media, Journalism & Public Relations: Between Fact & Fiction

On August 16, 2012

Read an interesting older book over the last few days – “Between Fact and Fiction: The Problem of Journalism”. Interesting perspective for anyone who works with media on a daily basis – including those of us who attempt to influence media. Of course its one man’s take, but two interesting quotes: “The discrepancy between what [...]

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