EASTERN EUROPE, PUBLIC RELATIONS AND A GLOBAL VILLAGE
Monday, October 19th, 2009I am spending 5 days in Kiev, Ukraine with a client and strategic partner with whom we do a lot of business. I’ve made a few random observations while here spending time with this one particular major client and pursuing other business opportunities in this major Eastern European city.
-The concept of a global village is very much alive here – People here all have good relationships in every niche of the world. There is a tremendous amount of wealth here amongst a segment of the population as evidenced at restaurants, where Audemars, Piguets and Bentleys are more prominent here than anywhere I have ever seen in the world. I was surprised at just how deep relationships run for business people here not just in the US, but worldwide. It is a constant reminder of how much the world truly is a global village.
-Blackberry addictions are much less apparent here than elsewhere. People certainly use their phones and Blackberries, but telephone use is more than just texting.
-While mass media is important, so too is word-of-mouth media – In many senses because everyone understands that media and government aren’t always what they seem to be. There is plenty of room throughout Europe for effective word-of-mouth media campaigns.
PR & Marketing food for thought from Kiev, Ukraine
Ronn Torossian
5WPR








