“Status quo killed Kodak; standing in place today in a fast moving world simply doesn’t work. Even successful brands no matter big or small have to keep moving” from Ronn Torossian CEO of 5WPR.

A book excerpt from Ronn Torossian, CEO of 5WPR best selling PR book – “For Immediate Release”

Never Enough: Build on Every Media HitWhen we secure features in media, it’s just the beginning of the value of a media hit. Articles are often more valuable after they are published than when they first come out.  Some tips on making that media mention last:

• Create a PR book. Get yourself a few three-ring binders and place your brand’s name and logo on the cover. Fill it with copies of media mentions and articles. Place a binder on your desk, in your reception area, and give one to your C-suite executives and sales managers.

• Frame reprints and line your walls with them.

• Take excerpts from the media and utilize them in marketing materials and advertising (“According to XYZ News outlet, CEO John Doe is a leading strategic thinker . . . ”).

• Post articles on your company website and Intranet for both Web visitors and employees to see. (And, of course, link articles properly for SEO building, use the material on social media, and so on.)

• Send article mentions to a robust e-mail list of past and present customers and constituents, opinion leaders, bankers, investors, key vendors and clients, political leaders, and media contacts.

• Use media mentions to recruit.

I am proud that my Public Relations Agency, 5WPRis one of the few to be open during Xmas and New Years – and whenever anyone asks me why its a fairly simple answer – Do newspapers still publish, and TV still do stories ? As long as the answer is yes, then we too will be open.

There is an old saying that states “clothes make the man,” but in today’s tech-savvy, social media driven society, does that saying still hold the same weight?

In an era where Marc Zuckerberg wears hooded T-shirts non-stop, I’d venture to say what matters the most is the results you can provide for your customers, clients and employers at the end of the day, not your attire. While it’s unprofessional to dress sloppy, one doesn’t have to be uber formal either.

A The Wall Street Journal article asked if dressing up is the new way to stand out. I think the world has forever changed and wont change back.

As the workplace becomes younger and younger, both mentality and in attitude, so does the attire, which similarly can’t follow a certain uniform. When media, like us, train clients at our PR agency, we tell them to dress as they want people to think of them, but at the end of the day results are results. Whether in a three-piece suit and leather loafers or your favorite pair of jeans and Nike sneakers, that’s what people will judge you on.

Please follow Ronn Torossian on Twitter and Facebook.

Have been neglecting my blog but have a lot of other places where information is available if you’d like information on Ronn Torossian and 5WPR.

I have been posting regular op-eds to Business Insider and welcome your feedback there: Business Insider by Ronn Torossian

Ronn Torossian featured on American Morning discussing crisis PR and Herman Cain.  Watch it at: YouTube Video, also a recent video about Justin Bieber’s crisis PR response.

• Quoted in USA Today Ronn Torossian talks about Kim Kardashian wedding.
• Good Morning America about Netflix.
• On Gayle King about Blackberry.

If you haven’t yet bought my book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”, its now an Amazon PR best selling book.

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Ronn Torossian is CEO of 5WPR, a leading NY PR firm.

Steve Jobs for those of us in the PR & marketing business is the ultimate Hall of Fame PR legend.  Who else could have adults sleeping on the street and clamoring for their products.  As the LA Times stated today “I wonder if Steve Jobs is reading all the news about himself right now, and if he’s thinking: This is what it must be like to die and still get to watch the reaction.” So wanted to share some fabulous quotes which reflect the greatness of Steve Jobs.

• Silicon Valley insider Om Malik: “Steve is responsible for a whole generation of entrepreneurs, founders and CEOs for thinking a certain way. I think that is his true legacy. Not only did he make the customers very happy. His true legacy is that he makes a lot of us think differently about how we treat our customers and users. That is his profound legacy.”
• Wall Street Journal’s Walter Mossberg: “Most people are lucky if they can change the world in one important way, but Mr. Jobs, in multiple stages of his business career, changed global technology and media in multiple ways on multiple occasions. And that changed the way people live.”
• International Business Times: “Arguably, more than any other person, Steve Jobs led the way to the mobile age…”
• Nick Schulz, National Review Online “He gave us what we didn’t know we wanted. Jobs is a great entrepreneur for another reason. Lots of ninnies can give customers products they want. Jobs gave people products they didn’t know they wanted, and then made those products indispensable to their lives.
• San Jose Mercury News: “He created a model for entrepreneurial leadership – Jobs’ departure from the top job at Apple is a loss for Silicon Valley. But it’s also a loss for the nation, which is in desperate need of entrepreneurial leadership to get us out of this economic slump.
• · Andrew Leonard, Salon “He proved that life is what you make of it…Thanks Steve, not for the Apple or the Macintosh or the iPod or the iPhone or the iPad. Thanks for setting a great example. The world is what you make it.”

This PR firm owner says hats off to marketing legend Steve Jobs.

Ronn Torossian

5WPR