South Korean pop culture has taken the world by storm, with the unrelenting wave of Korean exports earning itself its own colloquialism: Hallyu.
From Netflix soap operas to skincare regimens, Hallyu has reached into living rooms on almost every continent on earth, on a larger scale than even Japanese brands managed to do in decades past. How, then, has this once-conservative Confucian culture exploded onto the scene at such incredible pace?
The heart of Hallyu inarguably lies in the exploding popularity of Korean pop … READ MORE Â»
It’s still so early in this year’s college term, the incoming freshman still don’t know their way around campus, but the communications teams at some of the most prominent colleges in the country have been hard at work for weeks, trying to put out PR fires and keep narratives from spinning out of control.
At Ohio State, the universities vaunted football program begins the regular season without its superstar coach, Urban Meyer, who was suspended in the wake of allegations he did nothing about … READ MORE Â»
Aretha Franklin, commonly called “the Queen of Soul,” died on August 16, the anniversary of the death of the King of Rock, Elvis Presley. This left music fans mourning two timeless entertainment icons. And it left many people discussing the legacy of one of the most prolific women, ever, in the music business.
We won’t discuss Aretha’s incredible legacy. Others have done that, and they’ve done that very well. What we will do is look at how Ms. Franklin developed her magnetic diva … READ MORE Â»
Looking for a delicious home-cooked meal that’s easy to make? Customers may be able to get everything they need from their local Chick-Fil-A – as long as they live in Atlanta. The fast-food company famous for its chicken in various forms is rolling out meal kits in its home city over August, following a similar business plan to organizations like HelloFresh and Blue Apron.
When customers pick up a mealtime kit from Chick-Fil-A, they’ll get all the ingredients required to make their favorite recipes at … READ MORE Â»
The same week Twitter came under withering fire from Republicans and others over allegations the social platform was “shadow-banning” some conservative users, Twitter received another gut punch, this time from Wall Street.
As the platform has focused on “cleaning up” its user base, Twitter is enjoying fewer active monthly users than expected, and that has the company’s stock price falling. Twitter told concerned investors that the company expected some of this to happen as they focus their attention on “purging automated and spam … READ MORE Â»
Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue.
A recent example of this is the upscale British fashion brand, Burberry. It’s well known that Burberry is targeted at a certain, … READ MORE Â»
Coming right on the heels of the landmark announcement that Tesla had “done it,” the company had created a fully electric family car for a middle-class budget, Tesla was forced to admit production wasn’t quite where they wanted it to be. As it turned out, they were way behind, but they were still taking pre-orders.
The company asked anxious customers to be patient, that they would solve their production problems. Now, it seems, they have. But it’s too little too late for some, … READ MORE Â»
Having a strong PR strategy is crucial within the hotel industry. Hotels are all about experience, and customers want to know that they can trust the company that’s going to be looking after them – whether it’s for a night or two weeks of vacation fun. In a field as highly competitive as hospitality, the right PR strategy is the best way for today’s international hotels to get ahead of the game.
Of course, planning the right campaign is often easier than … READ MORE Â»
Sometimes, companies need to do something dramatic if they want to get some attention in an overly-saturated marketplace. In a world where everyone is shouting over each other to earn the interest of the same customers, it’s difficult to make a lasting impression. IHOP responded to that problem by changing their name for a short while to “IHOb”.
Initially, the business known for its pancakes simply changed their name without telling people why they were making the transformation. Obviously, this mystery alone was … READ MORE Â»
You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media. The key component of this interaction is understanding the way to go about interacting with the media.
Accept They Have Deadlines
Reporters have deadlines, it’s the defining foundation in their line of work. These deadlines don’t care about your schedule, your excuses, or … READ MORE Â»
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn Torossian is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.