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Ronn Torossian blogs on brand PR and insights on being a top 25 US public relations firm. As an author, and as a public relations guru, Ronn Torossian expresses upon life as a public relations entrepreneur, brand PR, and on being CEO of the public relations agency 5WPR.

Michael Phelps announced today he will appear on a reality TV show – airing on The Golf Channel, the 2013 season of The Haney Project, in which Tiger Woods' former coach will help him improve his golf game. Appearing...
The definition of a system audit is an investigation into how effectively a business operates in the digital world. It examines all the aspects of an organization addressing what elements are working and not working. It also reveals the...
And now for the headline more than a century in the making: “The Cubs Won the World Series” … even if you don’t love baseball, you probably like a hard luck story turned around. And, when it comes to...
  Launched on October 28, Starbuck’s innovative Tweet-A-Coffee campaign has changed the way people think of marketing and Public Relations forever. Twitter has long been considered a place to connect with influential people in one’s own niche, but never before...
Public relations (PR) at it’s core is designed to manage the spread of information between an individual and an organization - bridge that together with social media and you’ve got yourself a dream team! PR traditionally consist of several different factors such as: Building brand...
  Many communicators, in both the commercial and non-profit marketplaces, tend to confuse messaging and communication. According to Ronn Torossian, President of the Ronn Torossian Foundation, and CEO of 5W Public Relations, communication is not just delivering a message. Communication...
Given how consumers are becoming more digital and are demanding more authentic relationships with the brands they love, the value of social media for C-level executives has never been important. From elevating their personal brands to cultivating business relationships...
In a world flooded with ads and social chatter, brands often face great difficulty in finding their authenticity amidst the noise. Companies like Pepsi and Apple have spent millions in advertising dollars to create an authentic voice and recognizable...
In a digital world where consumers expect businesses to be transparent about who they are and what they stand for, companies that send mixed messages make it difficult for consumers to connect with their brands. Even though every brand has...
Some stories making the rounds regarding Public Relations: I recently visited Atlantic City and have to say it’s truly an awfully unattractive, gross city.  While Atlantic City’s marketing alliance has apparently hired the world’s largest Public Relations Firm to “help...

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