As was featured tonight on CBS’ The Insider, Ronn Torossian on Olympic marketing:
From Bruce Jenner to Mary Lou Retton, Carl Lewis to Mark Spitz, there are American Olympic stars who have cashed in from the Olympics – although it...
It happens to even the best, most well-known brands. A simple social media missive gone wrong can be enough to ignite an explosive chain reaction of negativity and poor public perception. For a brand that was only seeking to...
As our culture has become more and more celebrity driven, I have learned that while celebrities have a tremendous amount of power and pull in our society it is the “faceless influencers” that 99% of Americans would have no...
The older and more mature public relations becomes, the more it relies on less traditional approaches to getting results. It also relies on connecting more with a younger audience through the use of social media marketing and online campaigns....
Influencer marketing seems to be all the rage among brands today, and for good reason. Influencers are aptly named because they have exactly that: influence over consumer decisions. In an environment in which consumers have low levels of trust,...
If you are interested in finding out exactly how successful you can be with the team you have, there are a few foundational conditions that have to be met. Create the right environment, and you will achieve milestones. Keep...
Pinterest has been around for quite a while now, at least in terms of a social media platform. People use it for a variety of reasons. If they are looking for ideas based on a theme or topic; if...
Michael Phelps announced today he will appear on a reality TV show – airing on The Golf Channel, the 2013 season of The Haney Project, in which Tiger Woods' former coach will help him improve his golf game. Appearing...
Marie recently stepped away from her position at a digital marketing agency in favor of striking out on her own and taking on her own clients. Marie loves working independently, and she’s been slowly putting money away to get...
The end of 2010 marks exactly 8 full years of the history of 5W Public Relations, one which today sees us as one of the 15 largest PR firms in the US. It remains amazing to me, and much...
