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Ronn Torossian blogs on brand PR and insights on being a top 25 US public relations firm. As an author, and as a public relations guru, Ronn Torossian expresses upon life as a public relations entrepreneur, brand PR, and on being CEO of the public relations agency 5WPR.

The following is a book excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian.  It is available Time Heals One of my clients, Philip Stein Watches, created a powerful Worth Index....
Working extensively in entertainment PR, including extensive work as a crisis PR agency for celebrities, an interesting story is the Angelina Jolie Brand – and will she incorporate her soon to be husband’s last name into her name ? And...
One’s 40th birthday is a big deal – but could one imagine an International expensive blow-out for a watch? Well, leave it to Audemars Piguet to throw a blow-out bash to celebrate the 40th anniversary of the Audemars Piguet...
From a Public Relations & branding perspective, the NY Jets acquiring Tim Tebow is an absolute home-run. Already one of the most popular athlete-celebrities in the world, Tim Tebow coming to New York City has the potential to put...
Some stories making the rounds regarding Public Relations: I recently visited Atlantic City and have to say it’s truly an awfully unattractive, gross city.  While Atlantic City’s marketing alliance has apparently hired the world’s largest Public Relations Firm to “help...
If NY Knick rookie phenomenon Jeremy Lin is the real deal on the court, expect him to be the most popular athlete marketer off-the court for many years to come.  This young man will be the face of the...
There is an old saying that states “clothes make the man,” but in today’s tech-savvy, social media driven society, does that saying still hold the same weight? In an era where Marc Zuckerberg wears hooded T-shirts non-stop, I’d venture to...
Steve Jobs for those of us in the PR & marketing business is the ultimate Hall of Fame PR legend.  Who else could have adults sleeping on the street and clamoring for their products.  As the LA Times stated...
I have recently become a contributor to Business Insider, and I welcome your thoughts and feedback there. A column I posted there today had my summer reading which I wanted to share: “Reputation Rules: Strategies for Building Your Company's Most...
The end of 2010 marks exactly 8 full years of the history of 5W Public Relations, one which today sees us as one of the 15 largest PR firms in the US. It remains amazing to me, and much...

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