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Ronn Torossian blogs on brand PR and insights on being a top 25 US public relations firm. As an author, and as a public relations guru, Ronn Torossian expresses upon life as a public relations entrepreneur, brand PR, and on being CEO of the public relations agency 5WPR.

As Published Today In Chain Store Age at: http://www.chainstoreage.com/GuestCommentaries_Archive.aspx?id=155395 New media lessons from the Gap logo fiasco The Gap recently learned the painful lesson of today’s new media world: It is fast and furious. Following consumer outcry in social media channels, the...
Just last month, Google celebrated its 12th year as the giant who changed the world, and today is the largest media company on the planet.  Without overstating it, Google has transformed the personal and professional life of everyone as...
Much different than BP, Toyota, Mel Gibson, Tiger Woods and Dell, Apple can better weather negative media and afford a PR crisis (if such a thing is possible).  Let’s keep things in perspective for Apple – The brand is...
The word on the streets in Manhattan and inside my network of CEO’s is that the Venture Capitalists are back. They collected their gains from 2009 which ended strongly and started off a robust Q1 2010. With funds starting...
Truth is, ‘positive thinking’ is immediately associated with the ‘self-help’ shelf in your closest Barnes & Noble, but it is much more practical than you might think. My experience in business, and in life makes me more confident on...
AT&T’s move on data pricing and Apple CEO Steve Jobs’ commitment to monetize content will strengthen the marriage bond between PR and media - thus creating a Technology Public Relations niche. The sum of both requires some real thinking on...
Stay business minded while riding the wave of positive PR http://www.nytimes.com/2010/05/09/fashion/09michelle.html?src=me The article above which appeared in yesterday’s New York Times is a worthwhile read.  As the CEO of a PR agency, I often field questions about how PR positively impacts...
As our culture has become more and more celebrity driven, I have learned that while celebrities have a tremendous amount of power and pull in our society it is the “faceless influencers” that 99% of Americans would have no...
I had dinner tonight with the CMO and VP of Marketing of a Fortune 10 company – Literally, one of the largest companies in the world. They, naturally are in business with large PR firms and the nearly 3 hour...
Since being humble has never been a strength of mine, this is something we at 5WPR take HUGE pride in. We secured the top celebrity product placement IN THE WORLD – SHILOH NOUVEL JOLIE PITT IS WEARING CLOTHES PLACED...

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