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Brand PR

Ronn Torossian blogs on brand PR and insights on being a top 25 US public relations firm. As an author, and as a public relations guru, Ronn Torossian expresses upon life as a public relations entrepreneur, brand PR, and on being CEO of the public relations agency 5WPR.

The definition of a system audit is an investigation into how effectively a business operates in the digital world. It examines all the aspects of an organization addressing what elements are working and not working. It also reveals the...
I had dinner tonight with the CMO and VP of Marketing of a Fortune 10 company – Literally, one of the largest companies in the world. They, naturally are in business with large PR firms and the nearly 3 hour...
It’s a new year and many people might be considering shaking things up with new branding. Clients usually come to PR firms, especially around this time of year, for help creating a...
Foodies and Facebook have seemed like a natural pair from the start, says Ronn Torossian - Author of PR Book For Immediate Release. One one hand, there's the foodies. They're people who love food. And it's not just a...
Public relations is as much a science as it is an art. If you are looking to get consistent media attention, here are five tips you need to know. First, stop sending press releases, and start using an elevator pitch....
Just to show you how powerful maintaining  your reputation online actually is, let's look into the stepping down of one of tech's biggest CEO's. Recently, the dating website OkCupid played a role in bringing down one of the internet's most powerful CEO's, Mozilla's...
Michael Phelps announced today he will appear on a reality TV show – airing on The Golf Channel, the 2013 season of The Haney Project, in which Tiger Woods' former coach will help him improve his golf game. Appearing...
Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways. They strive to “put their names out there,” they bombard media representatives...
In-house PR for Facebook can be a lucrative gig. It’s also one of the toughest PR jobs in the tech sector, especially over the past year or so. Facebook has been in...
Small business PR is not “simple” or “easy” just because you’re marketing a small business. In many ways, developing a brand presence and media connections for a small business is more complex...

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