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Ronn Torossian blogs on brand PR and insights on being a top 25 US public relations firm. As an author, and as a public relations guru, Ronn Torossian expresses upon life as a public relations entrepreneur, brand PR, and on being CEO of the public relations agency 5WPR.

In February 2013, cloud-storage guru and founder of the now defunct MegaUpload Kim Dotcom began dropping hints that his new venture, Mega, was destined to be much more than a successor to MegaUpload. He said that in the coming...
There are a lot of ways to get around these days: personal cars, public transit, ride-sharing, traditional cabs, bikes, skateboards and, increasingly, electric scooters. These convenient and relatively inexpensive transportation options...
Sometimes, companies need to do something dramatic if they want to get some attention in an overly-saturated marketplace. In a world where everyone is shouting over each other to earn the interest of the same customers, it's difficult to...
The biggest success in the world of streaming entertainment is now poised to expand even further. Netflix, the world’s largest subscription service, will soon be offering its programming in six European nations, including Germany and France. The company established...
Working extensively in entertainment PR, including extensive work as a crisis PR agency for celebrities, an interesting story is the Angelina Jolie Brand – and will she incorporate her soon to be husband’s last name into her name ? And...
Aretha Franklin, commonly called “the Queen of Soul,” died on August 16, the anniversary of the death of the King of Rock, Elvis Presley. This left music fans mourning two timeless entertainment icons. And it left many people discussing...
South Korean pop culture has taken the world by storm, with the unrelenting wave of Korean exports earning itself its own colloquialism: Hallyu. From Netflix soap operas to skincare regimens, Hallyu has reached into living rooms on almost every continent...
In the ever-evolving realm of public relations, the old adage rings true: if you fail to plan, you plan to fail. The summer has passed by in a flash, and many firms are bunkering down for winter’s hibernation. Still...
If you ask a marketing professional what they want for Christmas, their number one wish would probably be that their content go viral. When content such as a photo, video or blog spreads very quickly and spontaneously, it can...
You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media....

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