For me, like any other entrepreneur out there – a day like thanksgiving is an annual reflection of any other day in our lives. I started my PR agency some eight years ago and I am so very thankful...
We lost a client this week…and I was happy. We were hired by the International headquarters of a major company and market leader, but the local Headquarters here openly did not want us hired. To say that the International...
The end of 2010 marks exactly 8 full years of the history of 5W Public Relations, one which today sees us as one of the 15 largest PR firms in the US. It remains amazing to me, and much...
I have recently become a contributor to Business Insider, and I welcome your thoughts and feedback there.
A column I posted there today had my summer reading which I wanted to share:
“Reputation Rules: Strategies for Building Your Company's Most...
Steve Jobs for those of us in the PR & marketing business is the ultimate Hall of Fame PR legend. Who else could have adults sleeping on the street and clamoring for their products. As the LA Times stated...
There is an old saying that states “clothes make the man,” but in today’s tech-savvy, social media driven society, does that saying still hold the same weight?
In an era where Marc Zuckerberg wears hooded T-shirts non-stop, I’d venture to...
If NY Knick rookie phenomenon Jeremy Lin is the real deal on the court, expect him to be the most popular athlete marketer off-the court for many years to come. This young man will be the face of the...
Some stories making the rounds regarding Public Relations:
I recently visited Atlantic City and have to say it’s truly an awfully unattractive, gross city. While Atlantic City’s marketing alliance has apparently hired the world’s largest Public Relations Firm to “help...
Working extensively in entertainment PR, including extensive work as a crisis PR agency for celebrities, an interesting story is the Angelina Jolie Brand – and will she incorporate her soon to be husband’s last name into her name ?
And...
The following is a book excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian. It is available
Time Heals
One of my clients, Philip Stein Watches, created a powerful Worth Index....
