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Brand PR

Ronn Torossian blogs on brand PR and insights on being a top 25 US public relations firm. As an author, and as a public relations guru, Ronn Torossian expresses upon life as a public relations entrepreneur, brand PR, and on being CEO of the public relations agency 5WPR.

What good is a chicken restaurant that doesn’t have any chicken? That’s the question many Brits were asking a few weeks back when certain KFC restaurants in the United Kingdom ran out of their signature entrée. Apparently, a simple logistics...
These days, consumers are even more worried about cyber security. As the so-called “Russian interference” investigation continues, people are still wondering just how safe their information really is online. Google parent company Alphabet, is trying to cash in on...
It’s not an easy job to do social media and booze brands - Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have...
When you think about brands that need a strong fourth quarter to save them from running in the red, you might not think of soup … but Campbell surely is. The soup company has been flailing as sales numbers...
When it comes to fashion lines, you don’t tend to see a lot of name brand designers coming out with special lines for disabled people. Tommy Hilfiger looks poised to change that. In many cases, people with relatively limited physical...
You know when books on tape became popular to commuters and travelers … still are for many. Well, podcasts allow a similar advantage to that. A podcast is all in the listening, you don’t have to worry about watching...
In the beginning, it hit the market with great promise. The Blue Apron meal kit delivery service was lauded by urban professionals who didn’t have time to get out to the store, busy moms who had other priorities, and...
Inc. Magazine recently named Rxbar a winner of its 2017 Design Award, meant to honor entrepreneurs who invoke great design to build their brands. Rxbar got the nod for package design, which, as it turns out, is a big...
Companies take a risk when they decide to comment on social issues.  When done right, companies can make genuine connections with existing and potential customers.  When done wrong, companies can turn off their audiences, which can lead to drops...
Lululemon landed in the marketplace with all the right stuff. It was placed in a high demand segment, offered unique looks and created a fierce fan following almost immediately. In fact, Lululemon fans were compelled to recruit other fans....

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