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Ronn Torossian blogs on brand PR and insights on being a top 25 US public relations firm. As an author, and as a public relations guru, Ronn Torossian expresses upon life as a public relations entrepreneur, brand PR, and on being CEO of the public relations agency 5WPR.

Smaller companies that don't have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. For instance, let's take a look at a company called Little Sapling Toys. This company...
Around ten years ago, most customers went to one or two websites when they wanted to find out about a product, then they would consider whether they wanted to buy that product in person, or risk purchasing something online....
The desk is the central point of any workspace, and important part of productivity for most professionals. Whether it's a small desk in a cubicle at a standard office, or a large desk within a private home office space,...
Coca-Cola is already a well-known global brand. The soft drink company has promoted its line of soft drinks far and wide. Now, though, Coke is trying something a little bit different. Instead of a sugar and caffeine high, Coke...
What good is a chicken restaurant that doesn’t have any chicken? That’s the question many Brits were asking a few weeks back when certain KFC restaurants in the United Kingdom ran out of their signature entrée. Apparently, a simple logistics...
These days, consumers are even more worried about cyber security. As the so-called “Russian interference” investigation continues, people are still wondering just how safe their information really is online. Google parent company Alphabet, is trying to cash in on...
It’s not an easy job to do social media and booze brands - Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have...
When you think about brands that need a strong fourth quarter to save them from running in the red, you might not think of soup … but Campbell surely is. The soup company has been flailing as sales numbers...
When it comes to fashion lines, you don’t tend to see a lot of name brand designers coming out with special lines for disabled people. Tommy Hilfiger looks poised to change that. In many cases, people with relatively limited physical...
You know when books on tape became popular to commuters and travelers … still are for many. Well, podcasts allow a similar advantage to that. A podcast is all in the listening, you don’t have to worry about watching...

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