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CEO for a top 25 US PR firm, Ronn Torossian is the successful owner of a public relations agency business. Ronn Torossian blogs on business and on what it means to be the successful entrepreneur of 5WPR.

It happens to even the best. Try as you might, it just seems that the creative ideas are no longer flowing as freely as they usually do. This can spell trouble for a business reliant on creative marketing to produce...
Team morale in the office has hit a low. For some reason, it seems that pitch meetings and brainstorming sessions are more full of awkward silence than buzzing ideas. For those in creative fields, such as advertising and marketing,...
The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The eternal battle for attention, for a way to stand out,...
Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good...
Let’s face it. Not everyone is a digital marketing expert, even if they own and run a business. This is perfectly acceptable, and the reason why businesses such as digital marketing agencies exist. No matter what demographic a business...
Cannabis has increasingly become a focal point of international attention. In the United States, nine states have legalized cannabis for recreational purposes, and another 30 have legalized it for medical use. For entrepreneurs hoping to advance their brands, this...
Building strong client relationships is essential to having a well-performing and sustainable PR business. A good client relationship might not only pave the road for return business, but it will also result in new business through recommendations and referrals....
Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. Clients and managers have high...
  Public relations is not an industry for the faint of heart. While many professionals may see public relations as a necessary cost rather than an investment, often it...
The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society. While...

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