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CEO for a top 25 US PR firm, Ronn Torossian is the successful owner of a public relations agency business. Ronn Torossian blogs on business and on what it means to be the successful entrepreneur of 5WPR.

Building strong client relationships is essential to having a well-performing and sustainable PR business. A good client relationship might not only pave the road for return business, but it will also result in new business through recommendations and referrals....
Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. Clients and managers have high...
  Public relations is not an industry for the faint of heart. While many professionals may see public relations as a necessary cost rather than an investment, often it...
The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society. While...
Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy. From professional sports...
Small business PR is not “simple” or “easy” just because you’re marketing a small business. In many ways, developing a brand presence and media connections for a small business is more complex...
In-house PR for Facebook can be a lucrative gig. It’s also one of the toughest PR jobs in the tech sector, especially over the past year or so. Facebook has been in...
Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways. They strive to “put their names out there,” they bombard media representatives...
Crisis communications is a key aspect to public relations. Crises will come, and, usually, they will come unexpectedly. But that doesn’t mean you should not be prepared. In fact, if you want...
It hasn’t been a great week for Netflix. Hot on the heels of a vehicular accident directly related to an online meme commemorative of Netflix’s lukewarm new release Bird...

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