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CEO for a top 25 US PR firm, Ronn Torossian is the successful owner of a public relations agency business. Ronn Torossian blogs on business and on what it means to be the successful entrepreneur of 5WPR.

Q3 2014 was not kind to BlackBerry, once again. The company expected a drop in quarter 3, but a larger than projected drop has stock prices falling and management searching for answers. Worse, the missed sales projections included a...
For most people, coffee is the ultimate uniter. If you love it, you don’t ask its political persuasion, you just drink it before you’re willing to have any conversations with anyone, much less a heated political argument. But, in recent...
As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there, seem to...
At the conclusion of my book: “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” I offer 10 tips – Here are a random selection of some of them: Under-promise and over-deliver: consistently exceeding...
This weekend I thoroughly enjoyed attending the 20 year Stuyvesant HS reunion party for the Class of 1992. Mothers, fathers and old friends – today, professionals ranging from Internal medicine specialists to Ford Motor Executives living in Mexico City,...
With all the buzz on social media, it can be difficult to get your brand singled out and heard among the others. For this reason, many brands enlist social media ambassadors to help publicize their products, services or their...
School is not for everyone, and some of the most successful people left school without getting a degree. Some didn’t even make it to upper level-classes. Their ranks include such magnates as Richard Branson, Bill Gates, and Steve Jobs....
As Published Today In Chain Store Age at: http://www.chainstoreage.com/GuestCommentaries_Archive.aspx?id=155395 New media lessons from the Gap logo fiasco The Gap recently learned the painful lesson of today’s new media world: It is fast and furious. Following consumer outcry in social media channels, the...
Given how consumers are becoming more digital and are demanding more authentic relationships with the brands they love, the value of social media for C-level executives has never been important. From elevating their personal brands to cultivating business relationships...
Large companies should know that frontline managers should be given training and authority to act. Frontline managers are those noteworthy souls who, in most cases, oversee others efforts in a management role yet are given no authority to make...

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