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CEO for a top 25 US PR firm, Ronn Torossian is the successful owner of a public relations agency business. Ronn Torossian blogs on business and on what it means to be the successful entrepreneur of 5WPR.

I read this post from a venture capitalist and found it to be true as an entrepreneur today at the age of 36, owning 1 of the 13 largest independent Public Relations firms in the US, and pondering what’s...
You’ve created the perfect content and now it’s time to let it out into the social media stratosphere. You’ve sent out witty, relatable and relevant tweet - but if the tweet isn’t shared by your audience, then it simply...
Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good...
The CEO of 5WPR Ronn Torossian wants to ask you; can this revolutionary idea disturb the $55 billion dollar cosmetics industry and Beauty Public Relations as we know it? Grace Choi, a graduate of Harvard Business School, thought of...
Let’s face it. Not everyone is a digital marketing expert, even if they own and run a business. This is perfectly acceptable, and the reason why businesses such as digital marketing agencies exist. No matter what demographic a business...
The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The eternal battle for attention, for a way to stand out,...
Hey manager! Stop complaining about your team. Start motivating them to become the people and the creative, productive force you need them to be. Nothing is more frustrating for a manager than a team that just can’t get it done....
Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up. Incredibly, it was nine months ago that the world waited with baited breath to find out if Kylie Jenner was indeed pregnant (spoiler: she...
Cannabis has increasingly become a focal point of international attention. In the United States, nine states have legalized cannabis for recreational purposes, and another 30 have legalized it for medical use. For entrepreneurs hoping to advance their brands, this...
Arby’s has struggled to gain ground in the cutthroat fast food game. McDonald’s is the big dog on the porch, but there are several others that all vie for the money of people who need cheap food fast. In most...

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