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CEO for a top 25 US PR firm, Ronn Torossian is the successful owner of a public relations agency business. Ronn Torossian blogs on business and on what it means to be the successful entrepreneur of 5WPR.

Foodies and Facebook have seemed like a natural pair from the start, says Ronn Torossian - Author of PR Book For Immediate Release. One one hand, there's the foodies. They're people who love food. And it's not just a...
Some random musings after a brutally hot NYC summer weekend: ·        So, I went to see “Salt” this weekend and as much as I enjoyed watching Angelina Jolie, I found it to be an utterly unbelievable movie.  Yet, I cant...
Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good...
Am very proud that our client, APRA International (A division of Preferred Fragrance),was presented with the 2010 WWD Beauty Biz Award for “Best Executed Launch Strategy” in the Mass Fragrance category for the company’s fragrance by Platinum Recording Artist...
Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy. From professional sports...
We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of...
  Defining a Winning Marketing Strategy NY Knicks Style In sports, often the winning marketing strategy is tied to a winning season. But the New York Knicks have not let the team’s lack of success on the courts impact their winning...
With just a few short weeks before CES 2016, it's a good idea to prepare yourself for the gadgets you're liable to see. After examining many rumors and monitoring the movements of the big tech companies, a brief list...
Lean management is a holistic approach to running a company and how your organization can benefit from this style of communication. As in most things, change starts at the top. Once you, as CEO, are convinced of the value...
Reading the op-ed in The San Francisco Examiner, I am simply livid at the continued convenience of beating up on the Public Relations industry. This industry is a convenient whipping boy. In an editorial, the paper stated: It’s ironic that the San...

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