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CEO for a top 25 US PR firm, Ronn Torossian is the successful owner of a public relations agency business. Ronn Torossian blogs on business and on what it means to be the successful entrepreneur of 5WPR.

In this month’s INC Magazine an interesting story on a risk an entrepreneur took which should remind more small businesses of an importance principle - Unlike President Obama or the eventual Republican nominee, you don’t need 51% of the...
Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good...
Interesting article in the New York Times recently about how some networks are producing new reality shows that revolve around entrepreneurs. From America’s Next Great restaurant to Shark Tank, entrepreneurs are becoming personalities on these programs, and I think...
Foodies and Facebook have seemed like a natural pair from the start, says Ronn Torossian - Author of PR Book For Immediate Release. One one hand, there's the foodies. They're people who love food. And it's not just a...
The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The eternal battle for attention, for a way to stand out,...
Team morale in the office has hit a low. For some reason, it seems that pitch meetings and brainstorming sessions are more full of awkward silence than buzzing ideas. For those in creative fields, such as advertising and marketing,...
It happens to even the best. Try as you might, it just seems that the creative ideas are no longer flowing as freely as they usually do. This can spell trouble for a business reliant on creative marketing to produce...
We’ve all been in this scenario: while perusing social media, an interesting ad pops up on the feed. It’s a new product that looks enticing, so we click on it and poke around on the website. The product, a new...
It happens to even the best of us. Sooner or later, a customer will likely have a negative experience at a business. It’s not always due to something the business or manager did wrong; sometimes there are misunderstandings or miscommunications....
A customer logs in to her Facebook account and pulls up the business page for a boutique clothing store that she’s been seeing frequent advertisements for. Sometimes, she’s a bit creeped out by how well the social media algorithms seem...

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