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- CEO of 5WPR, Ronn Torossian blogs on important and often uncategorized factors when running a public relations agency, and what it takes to be a successful public relations entrepreneur of 5 WPR, a top 25 US public relations firm.

Back in February, the public affairs team at the Police Federation of England and Wales launched its “Protect the Protectors” campaign, designed to raise awareness of rising assault rates targeting emergency service workers and force a government response. They...
No matter what your beliefs in regard to the recent fiasco in Sanford, Florida, one thing is for certain; the case against George Zimmerman was tried as much on social media as it was in the courtroom. While this...
After just returning from a business trip to Moscow, a truly glorious city, I wanted to share a few thoughts on the state of their Public Relations and Media markets. Following this trip, I predict an explosion within the entire...
Every two years, the world gathers for the Olympic Games, meant to unite all races, religions, creeds, colors, nations, and people. Starting in 776 BC, the Olympics, which occurred every four years, brought together competitors from every Greek city-state,...
As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there, seem to...
What's the story with Willis and Stallone? Here’s one that will set you back a moment. Apparently Sly Stallone has cast Expendables 3…and Bruce Willis didn’t make the cut. So…is Bruce expendable because he’s not Expendable? Questions within questions there, but...
Messaging isn’t a one-time deal. Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization. With that in mind,...
A major international cosmetic company, hired 5WPR as beauty PR firm of record to raise awareness of the brand. Celebrity seeding, featuring the product at exclusive parties, aligning the brand with high-profile events, and launching new product collections are...
With the advent of news on mobile devices, the public relations industry as a whole shrugged. Then they started hemorrhaging money left and right. Pundits and prognosticators weighed in, predicting DOOM for the Traditional Media. New media, they presumed,...
It's the biggest sports show of the year. With 100+ million viewers in the U.S. alone, the Super Bowl is one of the most coveted slots when it comes to advertising. Plenty of consumers turn on the game just...

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