Communications Agency

- CEO of 5WPR, Ronn Torossian blogs on important and often uncategorized factors when running a public relations agency, and what it takes to be a successful public relations entrepreneur of 5 WPR, a top 25 US public relations firm.

Every two years, the world gathers for the Olympic Games, meant to unite all races, religions, creeds, colors, nations, and people. Starting in 776 BC, the Olympics, which occurred every four years, brought together competitors from every Greek city-state,...
What's the story with Willis and Stallone? Here’s one that will set you back a moment. Apparently Sly Stallone has cast Expendables 3…and Bruce Willis didn’t make the cut. So…is Bruce expendable because he’s not Expendable? Questions within questions there, but...
No matter what your beliefs in regard to the recent fiasco in Sanford, Florida, one thing is for certain; the case against George Zimmerman was tried as much on social media as it was in the courtroom. While this...
The year was 1987.  In a year that saw the release of great musical albums such as U2’s Joshua Tree and Michael Jackson’s Bad, we were introduced to the sultry smooth sounds of a new singer, Terence Trent D’Arby...
The esteemed Stephen Spahn who serves as Chancellor of Dwight School, the elite private school in Manhattan recently gave me a copy of “The Constant Choice: An Everyday Journey From Evil Toward Good” by Peter Georgescu.  What an enjoyable...
A major international cosmetic company, hired 5WPR as beauty PR firm of record to raise awareness of the brand. Celebrity seeding, featuring the product at exclusive parties, aligning the brand with high-profile events, and launching new product collections are...
Stress and anxiety are very common when you work in public relations. As a result, here is a list of techniques that a person in public relations can use to help manage their daily stresses and anxieties. Sometimes, we get...
CEO of Top 25 U.S. PR Agency Defines the New Rules of PR With Debut Book Launch: "For Immediate Release" October 1, 2011 New York, NY - Ronn Torossian, the Founder & CEO of 5W Public Relations, one of the...
As a student of pop culture, symbols and quotes (and a sappy sentimental at times), I believe that entertainment is often a parallel for life, and business. As such, over the years I have gone through stages of routines...
"I have just returned from an intense 5 day business trip to Las Vegas, and while the time there made me remember how much I dislike the commercial impersonalization of the city (and hotels which take 20 minutes to...

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