CEO of Top 25 U.S. PR Agency Defines the New Rules of PR With Debut Book Launch: "For Immediate Release"
October 1, 2011 New York, NY - Ronn Torossian, the Founder & CEO of 5W Public Relations, one of the...
Americans love beer. No doubt about it. And, for decades, Americans have also had a love affair with light beer. Miller, Coors, Bud, and Keystone all enjoyed massive success with their light (lite) beer selections, but now there may...
What's the story with Willis and Stallone?
Here’s one that will set you back a moment. Apparently Sly Stallone has cast Expendables 3…and Bruce Willis didn’t make the cut. So…is Bruce expendable because he’s not Expendable?
Questions within questions there, but...
It’s not as good, but it’s still pretty good — that’s essentially the message being sent by MoviePass CEO Mitch Lowe as he makes the rounds to try to put an end to a runaway train of negative publicity...
With midterm elections looming, the folks at Facebook are still desperately trying to reverse a cataclysmic loss of consumer trust thanks to a massive privacy scandal that revealed a myriad of issues with the social media giant. Along those...
Although most people associate him with circuses, P.T. Barnum is also acknowledged by many experts as being one of our country’s first successful PR practitioners.
PR’s come a long way since then. Though symbiotic, the relationship between PR professionals and...
As a student of pop culture, symbols and quotes (and a sappy sentimental at times), I believe that entertainment is often a parallel for life, and business. As such, over the years I have gone through stages of routines...
With the advent of news on mobile devices, the public relations industry as a whole shrugged. Then they started hemorrhaging money left and right. Pundits and prognosticators weighed in, predicting DOOM for the Traditional Media. New media, they presumed,...
In today’s rapidly-moving world of social media, it’s critical to be proactive to pre-empt rumors and some of the potentially negative things that may be written and said about your company. Leaving questions or doubts in people’s minds can...
It's the biggest sports show of the year. With 100+ million viewers in the U.S. alone, the Super Bowl is one of the most coveted slots when it comes to advertising. Plenty of consumers turn on the game just...
