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	<title>RONN TOROSSIAN BLOG:  5WPR CEO, PUBLIC RELATIONS, NYC PR AGENCY OWNER &#187; CRISIS</title>
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	<description>RONN TOROSSIAN, 5WPR CEO: PUBLIC RELATIONS, LIFE AT A PR FIRM AND MEDIA RELATIONS</description>
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		<title>CELEBRITY PR &amp; ENTERTAINMENT PR</title>
		<link>http://ronntorossian.com/celebrity-pr-entertainment-pr</link>
		<comments>http://ronntorossian.com/celebrity-pr-entertainment-pr#comments</comments>
		<pubDate>Tue, 27 Jul 2010 12:42:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[BRANDED ENTERTAINMENT]]></category>
		<category><![CDATA[CELEBRITY]]></category>
		<category><![CDATA[CELEBRITY PR]]></category>
		<category><![CDATA[CRISIS]]></category>
		<category><![CDATA[ENTERTAINMENT]]></category>
		<category><![CDATA[ENTERTAINMENT PR]]></category>
		<category><![CDATA[MEDIA & PR]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://ronntorossian.com/?p=1906</guid>
		<description><![CDATA[As published this morning at: http://popdemonium.com/2010/07/challenges-celebrity-pr/ One of the most challenging parts of working in celebrity publicity is re-shaping an image which the world already thinks they know. Constant public scrutiny, the demand of hundreds of media outlets calling non-stop, and the immediacy of today’s media make this even harder. The latest news from Lindsay [...]]]></description>
		<wfw:commentRss>http://ronntorossian.com/celebrity-pr-entertainment-pr/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AVOIDING CRISIS MANAGEMENT – 7 USEFUL TIPS: FROM BLACKWATER TO MAIN STREET</title>
		<link>http://ronntorossian.com/avoiding-crisis-management-%e2%80%93-7-useful-tips-from-blackwater-to-main-street</link>
		<comments>http://ronntorossian.com/avoiding-crisis-management-%e2%80%93-7-useful-tips-from-blackwater-to-main-street#comments</comments>
		<pubDate>Fri, 11 Jun 2010 13:00:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[BRAND]]></category>
		<category><![CDATA[CRISIS]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR AGENCY]]></category>
		<category><![CDATA[PR FIRM]]></category>
		<category><![CDATA[RESPONSIBILITY]]></category>

		<guid isPermaLink="false">http://ronntorossian.com/?p=1839</guid>
		<description><![CDATA[Avoiding Crisis Management – 7 Useful Tips: From Blackwater to Main Street In what are probably the latest developments in huge declining reputation trends, we read of the up-for-sale of “Blackwater Xe”, the private security firm.  Combine that with the increasing calls on the CEO of BP Energy to step down as a price for [...]]]></description>
		<wfw:commentRss>http://ronntorossian.com/avoiding-crisis-management-%e2%80%93-7-useful-tips-from-blackwater-to-main-street/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SOCIAL MEDIA RELATION SINNERS OR WINNERS?</title>
		<link>http://ronntorossian.com/social-media-relations-sinners-or-winners-hospital-pr-pro-behaved-appropriately-in-viral-video-%e2%80%94-but-m-i-a-s-tweet-missed-the-mark</link>
		<comments>http://ronntorossian.com/social-media-relations-sinners-or-winners-hospital-pr-pro-behaved-appropriately-in-viral-video-%e2%80%94-but-m-i-a-s-tweet-missed-the-mark#comments</comments>
		<pubDate>Thu, 03 Jun 2010 13:25:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[CRISIS]]></category>
		<category><![CDATA[MEDIA & PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR AGENCY]]></category>
		<category><![CDATA[PR FIRM]]></category>
		<category><![CDATA[SOCIAL NETWORKING]]></category>
		<category><![CDATA[TRENDS]]></category>

		<guid isPermaLink="false">http://ronntorossian.com/?p=1823</guid>
		<description><![CDATA[As featured in today’s Bulldog Reporter, the following Op-Ed: http://tinyurl.com/295rph3 Social Media Relations Sinners or Winners? Hospital PR Pro Behaved Appropriately in Viral Video — But M.I.A.&#8217;s Tweet Missed the Mark By Ronn D. Torossian, President and CEO, 5W Public Relations Public relations professionals walk a difficult tightrope between serving clients who pay our bills [...]]]></description>
		<wfw:commentRss>http://ronntorossian.com/social-media-relations-sinners-or-winners-hospital-pr-pro-behaved-appropriately-in-viral-video-%e2%80%94-but-m-i-a-s-tweet-missed-the-mark/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>GAME CHANGE:  PLAY TO WIN IN CAMPAIGNS AND PR!</title>
		<link>http://ronntorossian.com/game-change-play-to-win-in-campaigns-and-pr</link>
		<comments>http://ronntorossian.com/game-change-play-to-win-in-campaigns-and-pr#comments</comments>
		<pubDate>Tue, 01 Jun 2010 14:15:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[BOOKS]]></category>
		<category><![CDATA[CRISIS]]></category>

		<guid isPermaLink="false">http://ronntorossian.com/?p=1819</guid>
		<description><![CDATA[Even though the book has been sitting on my nightstand for weeks, I finally took this long weekend to read Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime by John Heilemann and Mark Halperin.  The book was recommended to me by a senior media executive, and I would [...]]]></description>
		<wfw:commentRss>http://ronntorossian.com/game-change-play-to-win-in-campaigns-and-pr/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CRISIS COMMUNICATIONS:  MEDIA IS NOT ALWAYS FRIENDLY!</title>
		<link>http://ronntorossian.com/crisis-communications-media-is-not-always-friendly</link>
		<comments>http://ronntorossian.com/crisis-communications-media-is-not-always-friendly#comments</comments>
		<pubDate>Thu, 13 May 2010 15:18:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[BRAND]]></category>
		<category><![CDATA[CRISIS]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR AGENCY]]></category>
		<category><![CDATA[PR FIRM]]></category>
		<category><![CDATA[REPORTERS]]></category>

		<guid isPermaLink="false">http://ronntorossian.com/?p=1813</guid>
		<description><![CDATA[Our PR agency handles a tremendous amount of crisis communications work, and as such our role is often similar to that of corporate attorneys.  We are hired to protect our clients, which means, at times, the media can become our adversary. This article in The Wall Street Journal lambasts a company for not permitting media [...]]]></description>
		<wfw:commentRss>http://ronntorossian.com/crisis-communications-media-is-not-always-friendly/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>LIFE HAPPENS: DON’T WAIT!</title>
		<link>http://ronntorossian.com/life-happens-don%e2%80%99t-wait</link>
		<comments>http://ronntorossian.com/life-happens-don%e2%80%99t-wait#comments</comments>
		<pubDate>Thu, 08 Apr 2010 23:33:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[CRISIS]]></category>
		<category><![CDATA[EMPLOYEES]]></category>
		<category><![CDATA[ENTREPRENEUR]]></category>
		<category><![CDATA[MEDIA & PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR AGENCY]]></category>
		<category><![CDATA[PR FIRM]]></category>

		<guid isPermaLink="false">http://ronntorossian.com/?p=1778</guid>
		<description><![CDATA[Today was one of those days when it was simply non-stop and leaves this Bronx boy humbled at the end of the day:   The morning began early with an early 5:30AM morning bike ride in gorgeous Central Park, followed by an 8AM breakfast with an elected official whom I support to discuss some strategic [...]]]></description>
		<wfw:commentRss>http://ronntorossian.com/life-happens-don%e2%80%99t-wait/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>OPINION: HOW TIGER SHOULD HAVE DEALT WITH HIS CRISIS</title>
		<link>http://ronntorossian.com/opinion-how-tiger-should-have-dealt-with-his-crisis</link>
		<comments>http://ronntorossian.com/opinion-how-tiger-should-have-dealt-with-his-crisis#comments</comments>
		<pubDate>Tue, 08 Dec 2009 14:22:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[CRISIS]]></category>
		<category><![CDATA[MEDIA & PR]]></category>
		<category><![CDATA[PR FIRM]]></category>
		<category><![CDATA[SPORTS]]></category>

		<guid isPermaLink="false">http://ronntorossian.com/?p=1660</guid>
		<description><![CDATA[Am pleased to share with you an op-ed I wrote which was published today on Sphere News/AOL - http://www.sphere.com/2009/12/07/opinion-how-tiger-should-have-dealt-with-his-crisis/ (Dec. 7) &#8212; It&#8217;s not uncommon for celebrities to face a potentially image-killing crisis. It is, however, uncommon to see one handled as poorly from start to finish as Tiger Woods&#8217; recent wreck and subsequent sex [...]]]></description>
		<wfw:commentRss>http://ronntorossian.com/opinion-how-tiger-should-have-dealt-with-his-crisis/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>QUESTION OF PRIVACY &#8211; HAVE WE GONE TOO FAR WITH TIGER?</title>
		<link>http://ronntorossian.com/question-of-privacy-have-we-gone-too-far-with-tiger</link>
		<comments>http://ronntorossian.com/question-of-privacy-have-we-gone-too-far-with-tiger#comments</comments>
		<pubDate>Thu, 03 Dec 2009 19:03:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[CRISIS]]></category>
		<category><![CDATA[MEDIA & PR]]></category>
		<category><![CDATA[NEWS]]></category>
		<category><![CDATA[SPORTS]]></category>

		<guid isPermaLink="false">http://ronntorossian.com/?p=1655</guid>
		<description><![CDATA[Woods wants privacy, but he surrendered that a long time ago http://www.suntimes.com/sports/telander/1918371,CST-SPT-rick03.article   Ronn Torossian 5W PR]]></description>
		<wfw:commentRss>http://ronntorossian.com/question-of-privacy-have-we-gone-too-far-with-tiger/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MBA &amp; JOB OPPORTUNITIES 2009</title>
		<link>http://ronntorossian.com/mba-job-opportunities-2009</link>
		<comments>http://ronntorossian.com/mba-job-opportunities-2009#comments</comments>
		<pubDate>Mon, 04 May 2009 16:51:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[CRISIS]]></category>
		<category><![CDATA[EMPLOYEES]]></category>

		<guid isPermaLink="false">http://ronntorossian.com/?p=1122</guid>
		<description><![CDATA[This weekend, I had a scary discussion with a soon-to-be Wharton business school graduate.  He told me that, in his estimate, 50% of his graduating class doesn’t have jobs; while they have to start repaying loans in September, he expects many of them will simply default.  Surely, their parents are making less money and many [...]]]></description>
		<wfw:commentRss>http://ronntorossian.com/mba-job-opportunities-2009/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>THE DOMINO&#8217;S PR FIASCO: SOCIAL MEDIA &amp; PR CRISIS</title>
		<link>http://ronntorossian.com/the-dominos-pr-fiasco-social-media-pr-crisis</link>
		<comments>http://ronntorossian.com/the-dominos-pr-fiasco-social-media-pr-crisis#comments</comments>
		<pubDate>Tue, 14 Apr 2009 18:07:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[CRISIS]]></category>
		<category><![CDATA[EMPLOYEES]]></category>

		<guid isPermaLink="false">http://ronntorossian.com/?p=1089</guid>
		<description><![CDATA[In the past few hours, videos of several Domino’s employees engaging in disgusting behavior (see: 1 and 2) have circulated through blogs and social media platforms, causing quite an uproar and brand damage to one of the nation’s leading pizza chains. This is the changing face of PR in the era of social media. While the [...]]]></description>
		<wfw:commentRss>http://ronntorossian.com/the-dominos-pr-fiasco-social-media-pr-crisis/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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