Crisis management and communication is the most common PR function known to the public. This is because, unfortunately, many brands do not call on PR specialists until tragedy strikes. Giving PR a bad reputation in the public eye, as the bad guys called in to hide or spin the truth and help brands to cover up mistakes and even illegal activities.
The Real Purpose of Crisis Communications
More to the truth, crisis communications help brands prepare for, endure, survive, and thrive when … READ MORE »
When people are faced with bad news, even if they are not at all impacted, doubt can set in. That doubt grows, unaided, like a nefarious seed, creating PR issues for groups and organizations completely unrelated to the initial issue. When any entity fails to grasp the public relations fallout from a significant PR crisis and allows that message to spin out of their control, the trouble can expand exponentially.
Consider the impact of the water crisis in Flint, Michigan. The news … READ MORE »
The Zika virus has become a regional epidemic in certain destinations all over the world. Now many flight attendants and other airline staff are resisting the compulsion to land in these places. At this point, airlines are allowing staff to “opt out” of flights to areas where Zika outbreaks have been reported. However, these locations include popular vacation destinations in Latin America and the Caribbean.
The opt-outs come with conditions. United said it would allow pregnant flight attendants the option of withdrawing from … READ MORE »
It’s treacherous out on the campaign trail. There are potential problems at every turn. Any candidate that hopes to be successful must be prepared, anticipate where some of the dangers lie, avoid as many of them as possible, and be able to deal with the crises that do occur as quickly and efficiently as possible without losing face or momentum. In order to do this a candidate needs a committed crisis intervention team, clear lines of communication, and a plan of action. … READ MORE »
Knowing how to respond and doing so without hesitation are vital when dealing with a public relations crisis.
Here are some of the ways we suggest if faced with a media crisis: Take responsibility..
Remember that scene in the movies when Harrison Ford advises the President on how to deal with questions from the press. It went something like if they ask if he was a friend, you say he was a dear friend….if they call him a close friend, you say, lifelong … READ MORE »
Life is very bad for National Jerk of the Week, Jared Fogle. The former Subway pitchman lost his gig back in April when police conducted an investigation into ongoing child pornography activities that included a visit to Fogle’s residence. Then, last week, it was revealed that Fogle was being charged with child porn as well as sex with minors and soliciting sex with minors. While reports vary, the stories are legion. Bottom line for every lede: Fogle is a monster who needs … READ MORE »
FedEx is headed to court and they may win their case. However, Ronn Torossian believes that, in the court of public opinion, a win might be worse than a loss.
When it comes down to it, most people don’t quibble about their shipping preference. For the average consumer, the difference between FedEx and UPS is fairly minimal. From a public relations perspective, a win is not giving your customers a reason to CHOOSE the other guy – this may be … READ MORE »
One of the key methods of maintaining a successful image for your business or personal pursuits is to have a decent grasp of how Public Relations work. Managing Public Relations is an important facet of several different career fields, because many successful people will at one time or another find themselves in the public eye. This attention can catch some by surprise, therefore it is a good idea for … READ MORE »
A very compelling piece of information began to circulate the other day. According to a report in Businessweek, some are crediting an iPhone update for helping to lower crime rates in New York City. As incredible as this idea may seem, there appears to be some concrete evidence supporting the assertion. 5WPR CEO explains…
Every iPhone is now equipped with a feature that allows users to erase their personal information remotely. In other words, if the device is stolen, users can … READ MORE »
In the past decade or two, the Roman Catholic Church has come under considerable fire, says Ronn Torossian CEO of 5W Public Relations. From abuse scandals, to land deals, to questions about the background of Pope Benedict, the church has been steadily fielding one PR crisis after another. But, like many other things, Pope Francis may be changing that. When he was elected, people expected Pope Francis to be a little different. But just … READ MORE »
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.