Crisis PR

Public relations agency entrepreneur, Ronn Torossian, offers innovative crisis PR and public relations advice. Ronn Torossian blogs on crisis PR and on being the CEO of 5WPR, a top 25 US public relations firm.

The Amtrak rail company suffered a major, tragic PR crisis recently after a deadly train derailment in Washington State. A fast-moving passenger train jumped the tracks, with some cars landing in the woods and others landing on a busy...
In the past decade or two, the Roman Catholic Church has come under considerable fire, says Ronn Torossian CEO of 5W Public Relations. From abuse scandals, to land deals, to questions about the background of Pope Benedict, the church...
Fred Savage is known for his roles on multiple different television programs, most recently the canceled Fox series, The Grinder. But it’s not Savage’s acting roles that has him in the headlines these days. A former costume department employee...
A security breach is one of the most dreaded forms of attack against any modern day company. Security breaches not only put the brand and its employees at risk, but also the customers and clients, which the company serves. This...
  Ask most drivers and they will tell you it was bound to happen sooner or later, but many didn’t expect it to be this soon. So-called self-driving cars haven’t been on the streets very long, even in test markets,...
Do you have a crisis PR plan in place? Is your plan ready to get ahead of the bad news, grab the headlines and regain control of the message? Maybe you do … but here’s the most important question:...
Fascinating case unfolding in Sydney, Australia surrounding a journalist who collaborated with others to expose allegations of sexual harassment against the Speaker- and that the media advisor "used the processes of the court as an instrument in a calculated...
Crisis management and communication is the most common PR function known to the public. This is because, unfortunately, many brands do not call on PR specialists until tragedy strikes. Giving PR a bad reputation in the public eye, as...
Life is very bad for National Jerk of the Week, Jared Fogle. The former Subway pitchman lost his gig back in April when police conducted an investigation into ongoing child pornography activities that included a visit to Fogle’s residence....
  In recent years, tech industry PR has been on a roller coaster. From Facebook and Microsoft doing great things to the ongoing reputation for sexism and sexual harassment that has permeated Silicon Valley’s public relations, no matter what else...

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