They say it’s not “what you know,” it’s “who you know.” That idiom has some legs, but this isn’t an “either / or” world. If you want to be successful, especially in any form of communication, you need to know what you’re doing, and you need to know who wants what you offer.
That basic fact will not change, no matter what kind of media we have and who is running it. The relationships you have with the right media outlets are a huge … READ MORE »
Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. In the past, a company could post a handful of blogs once a month and easily get to the top of the Google search results. Now, attracting the attention and loyalty of customers is much harder.
In an attempt to deal with the complexity of the content marketing journey, a lot of businesses have begun to churn out more content as quickly as possible – hoping … READ MORE »
The best thing about investment advice is that it is everywhere. The bad thing about investment advice is that not all of it is good. It can be a had to scour through old school newsletters and search the Internet for some “brilliant” investment teenage guru’s blog on social media. You have very little time to spend time searching for the best investment advice. So, here is a stockpiled a list of reliable investment resources to help you make money:
Expanding your reach in the hospitality business can mean one of two things. The first is adding locations and/or franchises. The second is very similar – reaching more customers, possibly through online sales. The principles to follow for both are similar. Here are some things to consider.
There are so many factors that need to be considered for success, but timing is one of the most important. When it comes to timing some of the things to consider include the … READ MORE »
While it’s no secret that keeping your desk organized is important for maintaining your productivity, that’s not to say that it’s always easy to do. If you’re interesting in optimizing your desk’s layout though, then you’re in luck, because this guide is going to go over some of the best tips out there to help maximize your workflow’s efficiency.
1. Develop a Routine
One of the easiest ways to reduce clutter around your desk is to develop a routine that you actually can stick … READ MORE »
School is not for everyone, and some of the most successful people left school without getting a degree. Some didn’t even make it to upper level-classes. Their ranks include such magnates as Richard Branson, Bill Gates, and Steve Jobs. Others made it through to a bachelor’s degree, but it wasn’t necessarily pretty – Mark Cuban and Chris Burch fall more in that category.
Need for More Experiential Learning
Many believe that part of the problem is these high achievers are always looking for … READ MORE »
The way you look can affect you not only in your daily life but also in your working life. Studies show that if you are well-groomed and dressed in a professional manner, chances are you will go further in your workplace. If you ask yourself, “Would you be more inclined to trust a major client to the employee who wears sweats and flip flops or to someone who is dressed in a suit?” you’ll realize just how important how you present yourself is … READ MORE »
Many business leaders believe that a strong organizational culture is crucial for their business’ success, yet structuring and managing a system of shared values is much easier said than done. In a world of rapid change, corporate culture isn’t static. It is continuously evolving and requires a strategy that considers how people within organizations think, feel, and behave.
Today’s smartest business leaders are using social media to create a greater sense of shared purpose within their organizations. They are also implementing a … READ MORE »
Fostering and growing an entrepreneurial spirit within an organization can be a challenging but worthwhile task to make a business profitable and keep it profitable. While not everyone identifies as an entrepreneur, entrepreneurial traits can be found in employees to foster a collective staff of creative and hard-working minds.
Now, when we speak about an entrepreneurial spirit, that does not mean that every staff member is seeking to open a new business necessarily. Rather, we speak to the individual values entrepreneurship encapsulates such as … READ MORE »
It’s a dream of just about everyone who has yet to find a way to make it happen: how can I put my hobby on a paying basis? More to the point, how can I turn my passion into my profession?
You can, but you have to be prepared for the possibility that your passion may not seem like so much fun in the process. It takes a massive amount of money, work and luck to get from this A … READ MORE »
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn Torossian is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.